‘LIC has been using transit media for over 60 years now’

In OOH News By Bhawana Anand - February 10, 2020

Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’

New technologies will transform airport advertising experiences: Charu Malhotra, Head - Marketing, Somany

In OOH News By Bhawana Anand - February 10, 2020

‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’

Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group

In OOH News By Bhawana Anand - February 10, 2020

Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers

Mumbai Metro expansion will spur advertising on its networks: Devendra Kumar Sharma, MD, MMMOCL

In OOH News By Bhawana Anand - February 10, 2020

Metro network is cut out for DOOH expansion, says DK Sharma

RailTel to roll out pan-India RDN project covering 2,184 railway stations

In Digital OOH By Rajiv Raghunath - February 10, 2020

The project will be awarded to concessionaires for a period of 10 years, extendable by another 5 years

2nd Transit Media Talks conference gets underway

In OOH News By M4G Bureau - February 06, 2020

The conference directs sharp focus on transit media growth and its future

2nd Transit Media Talks conference in Mumbai today

In OOH News By M4G Bureau - February 06, 2020

The conference will feature presentations and discussions on the different transit media formats and how they deliver large audiences to the advertisers

Zenith wins media mandate for HONOR Smartphones

In OOH News By M4G Bureau - February 06, 2020

This includes the mainline media and digital duties of the brand

Broadsign, AdMobilize partner to provide AI to DOOH networks

In Digital OOH By M4G Bureau - February 05, 2020

New partnership enables integrated ad campaign performance analysis and audience reporting

Key speakers of 2nd Transit Media Talks

In OOH News By M4G Bureau - February 05, 2020

The show is going to be addressed by a mix of authorities, brand marketers and research analysts