Goafest Abby Awards 2020 deferred for the year

In OOH News By M4G Bureau - April 06, 2020

The statement says that this is inevitably necessary in the face of the prevailing global and national crisis

Fem fulfils brides’ dreams on their special D-day

In Campaigns By Pray Jani - April 06, 2020

Dabur’s Fem takes up a brand building campaign through Mindwave Media Experiential Arm (Activation arm) of Vritti Solutions

Indicash ATM becomes ‘Any Time Message’ tool

In OOH News By Pray Jani - April 06, 2020

About 8000 Indicash ATMs display messages regarding COVID-19 safety precautions in regional languages

Narayan Devanathan to head DAN Solutions India

In OOH News By M4G Bureau - April 03, 2020

DAN appoints Narayan Devanathan as the CEO for DAN Solutions India, and Chairperson for Creative Line of Business for DAN

Ogilvy Delhi wins creative duties of Sleepwell

In OOH News By M4G Bureau - April 03, 2020

The brand looks to expand its product portfolio whilst maintaining its strong growth in the mattress category

SLICE brings alive ‘Thickest Mango Drink’ proposition on OOH

In Campaigns By Bhawana Anand - April 01, 2020

Media Supplements creates an indomitable outdoor presence for the fruit based soft drink in Mumbai & Delhi

RailTel tender dates for RDN projects in Region 1, Region 1 extended

In OOH News By M4G Bureau - April 01, 2020

The last date for submission of pre-bid queries is now April 19, 2020, whereas the Pre- Bid Meeting will be held on April 21; bids to be submitted by May 25

In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report

In Research By Bhawana Anand - April 01, 2020

The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue

OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report

In Research By Bhawana Anand - March 30, 2020

Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%

‘Now is the time to build demand and brands’

In OOH News By M4G Bureau - March 27, 2020

Charmaine Moldrich, CEO, OMA highlights OOH relevancy in these ‘stay at home’ times