Talon launches #SendingLove DOOH campaign across 153 cities

In Digital OOH By Rajiv Raghunath - May 19, 2020

The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home

Khanna Gems to bank on conventional OOH

In OOH News By Bhawana Anand - May 19, 2020

Social distancing norms will likely reduce consumer attention on media at airports, malls, Metro networks: Aaradhya Khanna, CMO, Khanna Gems

Ocean Outdoor introduces touchless advertising screens

In Digital OOH By Rajiv Raghunath - May 18, 2020

Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions

Skyrams drives sustained, innovative fight against the pandemic

In OOH News By M4G Bureau - May 18, 2020

The OOH firm set up pedal-operated hand sanitiser dispensers at bus queue shelters at prime locations in Chennai and Coimbatore

Torrent Advertisers reaches out to East Coast Railways with license fee waiver and other pleas

In OOH News By Ria Banerjee - May 18, 2020

The Bhubaneswar-based OOH firm has also approached the municipal bodies for payment of dues in instalments

Alakh Advertising & Publicity launches digital marketing arm

In OOH News By Pray Jani - May 18, 2020

The Mumbai-based media owner expands its services to offer online marketing services

JCDecaux Media salutes Delhi Police fighting COVID19

In Campaigns By M4G Bureau - May 15, 2020

Delhi police came on board with a relevant campaign & decked up bus queue shelters in Delhi

Global ad budgets will be down 36% in the first half of 2020 says WFA report

In Research By M4G Bureau - May 14, 2020

The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer

TikTok appoints Ashok A Cherian as Marketing Head for India

In OOH News By M4G Bureau - May 14, 2020

With two decades of experience, he will spearhead the brand strategy and marketing initiatives for the entertainment app

RDN at Bengaluru City Station greets passengers with Covid prevention messages

In OOH News By Rajiv Raghunath - May 13, 2020

Sharma Srishti Synergy, operator of RDN in Bengaluru rail division, managed the public messaging before the first train from Bengaluru to New Delhi left the station