Roadside media business will see quicker recovery

In OOH News By M4G Bureau - May 27, 2020

At the same time, marketers will look at value-based media that can deliver performance-driven campaigns and help measure RoI, asserts Vishwanath Kini, VP - Growth and Strategy, AdMavin

Relief for Mumbai OOH as HC issues interim order on license fee for May

In OOH News By Bhawana Anand - May 26, 2020

BMC directed not to collect fee for May or initiate any coercive measures against OOH media owners

‘Amphan’ sends West Bengal, Odisha OOH into a tailspin

In OOH News By Ria Banerjee - May 26, 2020

Physical damage to the outdoor advertising assets have compounded the business losses caused by the pandemic situation

The Big Picture not showing on Mumbai OOH canvas

In OOH News By Pray Jani - May 26, 2020

Bollywood and regional movie releases are not seen on the OOH canvas but media owners are hopeful that the OOH campaigns will start rolling post lockdown

Special trains to accompany with valuable information through audio ads

In Campaigns By Pray Jani - May 22, 2020

Ninja Media Creations employs its media to spread relevant information for workers traveling in special trains

Delhi OOH media owners approach civic bodies for critical support

In OOH News By Bhawana Anand - May 22, 2020

The group of media operators has sought waivers in line with the current business conditions

Guwahati outdoor media owners restructure Advertising Association of North-East (AANE)

In OOH News By Ria Banerjee - May 21, 2020

The restructured committee AANE has appealed to the Guwahati Metropolitan and Development Authority (GMDA) minister for a waiver of advertising tax for the current year

Vijay Sales begins to establish brand presence as lockdown eases

In Campaigns By Pray Jani - May 21, 2020

The summer seasonal campaign spotted in West Ahmedabad designed to catch upon the summer sales

S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform

In Digital OOH By Rajiv Raghunath - May 20, 2020

SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.

Network Media Solutions planning for audio advertising beyond transit locations

In OOH News By Pray Jani - May 20, 2020

The OOH firm is also planning to ramp up its creative solutions for clients