Capital Group instigates responsibility factor in Mumbaikars

In Campaigns By Pray Jani - June 16, 2020

Mumbaikars are being reminded of their responsibility to wear mask and maintain social distancing as the threat of Coronavirus prevails through a social welfare OOH campaign

Uncertainty on comeback adds to metro media owners’ challenges

In OOH News By Bhawana Anand - June 16, 2020

Along with anticipated drop in ridership post lockdown, no clue on time to restart operations raise concerns of metro media owners

More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report

In Research By M4G Bureau - June 16, 2020

The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown

Unlock Phase 1 to open opportunities for smaller cities OOH market

In OOH News By Bhawana Anand & Pray Jani - June 15, 2020

The industry experts see the tier II and III cities OOH business to open up before metro cities’ markets under the Unlock Phase 1

Mumbai License fee case hearing postponed for tomorrow

In OOH News By M4G Bureau - June 15, 2020

The petition has been filed by 8 OOH media owning firms operating in Mumbai

Podhigai Ads installs new digital screens

In Digital OOH By Ria Banerjee - June 15, 2020

The company has a vision to earn a significant market share in the DOOH market by 2022

Leafberry tells brands to ‘Make a Move’

In OOH News By Bhawana Anand - June 15, 2020

The sole concessionaire of Ludhiana OOH market boosts the confidence of the brands with a vibrant campaign

No budgets from Central Govt for OOH industry

In OOH News By Bhawana Anand - June 12, 2020

Shrinking OOH audience a key factor in BOC not planning any significant spends on this media

Outdoor Asia June Edition: Out Now

In OOH News By M4G Bureau - June 11, 2020

The edition takes a deep dive into the world of changing airport advertising, rural marketing and growing relevance of pDOOH in the new era of Covid19

Broadsign partners creative & tech firms to dispel fears with ‘DEFEATED’ campaign

In Digital OOH By Rajiv Raghunath - June 11, 2020

Broadsign joins hands with Creative Conscience, L&Co, Voodooh, others for the DOOH campaign