Results For "AI"
4560 News Found
Outdoor Asia July Edition: A must read!
In OOH News By M4G Bureau - July 16, 2020
The recent edition presents a template to deal with Covid19, explains the high responsibilities that comes along with building huge advertising structures and significance of creative approach
‘OOH is becoming an essential marketing tool to be a part of new normal’
In Viewpoints By Bhawana Anand - July 15, 2020
Atul Shrivastava, Group CEO, Laqshya Media Group talks about identifying the opportunity in adversity stating the example of recently launched ZEEL's teaser campaign
Time to enhance Hyperlocal DOOH strategies with programmatic technology
In Viewpoints By M4G Bureau - July 14, 2020
Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario
AIW Media opens new advertising avenue to capture audience during Covid19
In OOH News By Pray Jani - July 14, 2020
The firm offers the network of 6000 plus residential societies spread across 13 urban areas enabling hyperlocal targeting the millennial audience
JCDecaux develops natural cooling bus shelter to improve urban life
In OOH News By M4G Bureau - July 13, 2020
The media owning firm has taken an initiative to create cooling areas during summer and to pursue increased sustainability
#13thJulykiTayyari: Mystery Solved
In Campaigns By Bhawana Anand - July 13, 2020
ZEEL creates stir with a teaser campaign rolled on the lines of #BanegiBaatSaathSaath, marking a positive comeback with new content, in association with Laqshya Media Group
Kinetic Worldwide launches new proprietary tool ‘IOM’
In OOH News By M4G Bureau - July 10, 2020
The agency intends to offer a tool that leverages real time inputs to maximise campaign impact across geographies and mobility opportunities acknowledging the greater demand for transparency and ROI, says Ajay Mehta
How privatisation will impact railway advertising?
In OOH News By Bhawana Anand - July 09, 2020
S. Kumar, MD of Srishti Group weighs in on the new shift taking place in the Indian Railways with regards to railway advertising
Roshanspace Brandcom designs franchise model to help OOH industry people facing job issues
In OOH News By Bhawana Anand - July 08, 2020
The OOH media owning firm aims to give an opportunity to outdoor employees going through job loss to earn during current crises by leveraging their contacts and skills
UAE’s Elevision takes programmatic route with TPS Engage, Broadsign Reach to reinforce SME support
In Digital OOH By Rajiv Raghunath - July 07, 2020
DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs