Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign

In Digital OOH By M4G Bureau - July 28, 2020

The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media

AdMAVIN launches updated version of Mavin Media Monitoring application

In OOH News By M4G Bureau - July 28, 2020

It is a real time monitoring and reporting application to get quick update on ongoing OOH campaign

Chandigarh civic body invites bids for bus queue shelters to earn revenue

In OOH News By M4G Bureau - July 28, 2020

Chandigarh Municipal Corporation has come out with a new tender for the construction and maintenance of BQS on BOOT basis for display of advertisement in the union territory

Hephzibah Pathak promoted to Vice Chairman Ogilvy India

In OOH News By M4G Bureau - July 28, 2020

Hephzibah’s journey includes heading Ogilvy's Mumbai office, appointment as Director on the Ogilvy India Board and her current role as Chief Client Officer, Ogilvy India

NEW BUSINESS OPPORTUNITIES IN THE NEW NORMAL

In OOH Solutions By M4G Bureau - July 27, 2020

The eBook provides graphic details of new business opportunities in banners, graphics, signages, and more

Gem Paints appoints DDB Mudra South as creative partners

In OOH News By M4G Bureau - July 27, 2020

The agency will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand.

Real Estate sector improves OOH condition of Mumbai metropolitan region

In OOH News By Pray Jani - July 24, 2020

The campaigns are aiming to target people migrating towards less populated areas like Dombivali and Kalyan having safety as the current priority

WOO to launch global DOOH campaign #OurSecondChance

In Digital OOH By Rajiv Raghunath - July 23, 2020

First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson

DAN expands Soumitra Karnik's role; adds CCO - Dentsu India to his portfolio

In OOH News By M4G Bureau - July 23, 2020

Soumitra will lead Dentsu India’s creative output nationally and will be responsible for maintaining and amplifying a robust client-agency relationship

TV news, OTT content top entertainment preference scale: OMG

In Research By Rajiv Raghunath - July 23, 2020

TV, OTT audience growth point to potentials for OOH campaigns from category brands