Anand Jewellers makes a grand presence with high magnitude campaign in Bhopal

In Campaigns By Bhawana Anand - August 07, 2020

In association with Maheshwari Advertising, the large-scale campaign has been rolled out to announce a store launch on more than 50 sites

Maruti Suzuki to boost 'Move Up' philosophy via OOH branding

In OOH News By M4G Bureau - August 06, 2020

The brand targets aspirational audience with a 360 degree campaign having OOH as a supportive media

Telefonica retains Havas Media Group as global media partner

In OOH News By M4G Bureau - August 05, 2020

Havas Media Group has been Telefónica’s global media partner since 2014 in Spain, UK, Germany and Hispam

BMC promotes gender equality through traffic signals

In OOH News By M4G Bureau - August 05, 2020

This initiative has made Mumbai the first Indian city to have female symbols on road signages

Mondelez India unveils mystery behind #KahanGayiCadbury campaign

In Campaigns By M4G Bureau - August 05, 2020

The brand designs a 360-degree campaign to launch its newest product in the chocobakes range

Rajasthan media owners welcome state govt instructions on license fee, contract tenure, business improvement steps

In OOH News By Bhawana Anand - August 05, 2020

State govt campaigns helping OOH business revival

MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

In Research By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities

Cinema & Metro Services to remain discontinued in Unlock Phase 3.0 in spite of FICCI’s strong recommendations

In OOH News By M4G Bureau - July 30, 2020

FICCI had submitted a detailed draft suggesting parameters to open these avenues with proper safety measures and marketing initiatives to educate the masses

OOH campaigns increase viewership on social media for PETA India

In OOH News By Bhawana Anand - July 29, 2020

The animal rights organization has launched campaigns on leather, Indian dairy industry and veganism

Honda City’s new campaign Absolute Supremacy to feature on OOH

In OOH News By M4G Bureau - July 29, 2020

The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices