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Brands ‘cautiously optimistic’ over sales prospect in coming festival months
In OOH News By Bhawana Anand - August 19, 2020
Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season
No brands to dazzle Ganpati Pandals this year
In OOH News By Bhawana Anand - August 18, 2020
Considering a loss for the recent event but vendors believe that brands should save money to execute long term campaigns during upcoming festive season
Tiruppur Smart City Limited invites EOI to install electronic display boards
In OOH News By M4G Bureau - August 18, 2020
The tender will be allotted to install 34 electronic displays on DBOT basis against advertising rights
US pDOOH ad spending will double in 2020, but remains experimental
In Research By M4G Bureau - August 18, 2020
The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base
Maha Metro aims to generate 60% NFR revenue of corporation from Nagpur Metro
In OOH News By Bhawana Anand - August 17, 2020
In a webinar organised by Maharashtra Metro Corporation Limited, the corporation has unveiled various branding and advertising opportunities offered by Nagpur metro
Tata Starbucks launches tactical campaign for its drive- thru outlet
In Campaigns By M4G Bureau - August 17, 2020
Along with international drive-thru outlet concept, the brand also applies west’s OOH branding concept for promotions
‘Innovative DOOH options will spur railway media biz’
In OOH News By Bhawana Anand - August 14, 2020
Shriranga S, Founder of Vyoma Media, asserts that smaller players armed with innovative solutions have a better chance for a turnaround
Runway restart maintains faith of brands in airport advertising
In OOH News By M4G Bureau - August 13, 2020
Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols
99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey
In OOH News By M4G Bureau - August 11, 2020
The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only
LG Electronics asks the Young Generation, 'What Makes Your Life So Good?'
In OOH News By M4G Bureau - August 10, 2020
The electronic major brand, now, plans to target new-age audience with special campaigns to be tailored for them