Khelo Fantasy to roll out outdoor campaign with new brand ambassador

In OOH News By M4G Bureau - September 17, 2020

The new e-sport platform launched by Gig Work Private Limited (Subsidiary Company of Capital Group) has appointed Samir Kochhar as their brand ambassador

MediBuddy enforces ‘Friend’ of the masses’ positioning with multimedia campaign

In OOH News By M4G Bureau - September 16, 2020

The brand aims to use its leadership position to encourage people to embrace teleconsultations and in general, make health a priority

Adani Wilmar ensures safety of buyers & sellers

In OOH News By M4G Bureau - September 16, 2020

The company has distributed face masks and face shields to retailers in metros and has also installed hand sanitising kiosks in local grocery shops for buyers

Havas Media bags integrated media mandate for Gamezy

In OOH News By M4G Bureau - September 15, 2020

The account will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media.

‘Thanks to audience behavioural signals, brands can plan OOH with confidence’

In OOH News By M4G Bureau - September 15, 2020

Clare Chapman, Head of Media Planning EMEA- Essence, shares the improving condition of India where 145 brands have rolled out campaign since June 2020

LG Electronics launches new Micro LED signage solution

In OOH Solutions By M4G Bureau - September 15, 2020

LG MAGNIT promises to delivers images with deep blacks and authentic colors, easy setup, enhanced durability

Will Adani Wilmar jump back on metro branding with #Metrobackontrack?

In OOH News By Bhawana Anand - September 14, 2020

Rohit Markanday, DGM- Trade Marketing, Adani Wilmar shares their marketing plans with regards to metro and outdoor branding

Ancestry® beams a nostalgic showcase of illuminated signs on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - September 14, 2020

The Piccadilly Lights activation is aligned with the 80th anniversary of The Blitz and forms part of Ancestry’s UK wide integrated commemorative campaign

Business travellers lead airport passenger traffic recovery

In Research By Rajiv Raghunath - September 11, 2020

A Moving Audiences Data (MAD) analysis conducted in conjunction with Media4Growth highlights the audience reach patterns at Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Kempegowda International Airport, Bengaluru; and Sardar Vallabhbhai International Airport, Ahmedabad in the months of July and August 2020

Ahmedabad Railways Division invites suggestions from media owners

In OOH News By Bhawana Anand - September 10, 2020

The media owning firms want a complete waive off or the minimal percentage of license fee to be charged