Kirk McDonald, CEO, GroupM N.A.; Justin Thomas-Copeland, CEO, DDB N.A to address DPAA Summit

In Digital OOH By M4G Bureau - September 24, 2020

Also joining the speaker lineup are Anish Melwani, Chairman & CEO of LVMH; Dan Peres, Editor-in-Chief of Ad Age

Road traffic is close to its peak across India: Laqshya Media Group report

In Research By M4G Bureau - September 22, 2020

The report presents detailed data on traffic travel times and people count

Anupriya Acharya takes over charge of AAAI as President

In OOH News By M4G Bureau - September 22, 2020

Ashish Bhasin will be the ex-officio member of the association executive committee for 2020-21 as its immediate past President

WOO’s #OurSecondChance hits 40,000 digital screens globally

In OOH News By Rajiv Raghunath - September 22, 2020

Media worth about US$40m used for the campaign

The Tribes Group launches ‘Mandate’, a political consulting and election communication company

In OOH News By M4G Bureau - September 22, 2020

Launched in partnership with political strategist, Dr. Mehul Choksi, the company plans in create an organised structure to develop a 360 degree networking platform for election campaigns

Dabur serves ‘Kaada’ to police personnel as immunity booster

In Campaigns By M4G Bureau - September 21, 2020

Organised for almost a month, the drive aims to improve the immunity of Corona warriors

Nielsen launches a campaign outcomes measurement tool

In OOH News By M4G Bureau - September 18, 2020

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI

MHOA supports Maharashtra civic body for new Covid-control-campaign

In OOH News By Bhawana Anand - September 18, 2020

The association has planned to provide around 800 vacant sites to MCGM for their new campaign ‘My Family My Responsibility’

Somany Ceramics promotes new germ shield tiles at T2 Mumbai airport

In Campaigns By M4G Bureau - September 18, 2020

In association with Times OOH, the brand targets niche flying travellers for the promotion of new tiles powered by germ shield technology

Logistics cut out for SMEs

In OOH News By Bhawana Anand - September 17, 2020

Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.