‘DOOH is set to compete strongly with Digital & TV’

In Digital OOH By Bhawana Anand - October 16, 2020

Phil Hall, Joint Managing Director – Ocean Outdoor and Aimee McKay, Client Partnerships Director – Clear Channel UK cite the new strengths that DOOH bring to the table

‘Cookies are terrible, inefficient & old technique for audience data’

In OOH News By Bhawana Anand - October 16, 2020

OOH industry must break the silos and start conversations with omnichannel media, assert tech leaders

Eager to use cinema, roadside media: Angela Zepeda, CMO, Hyundai, US

In Digital OOH By Bhawana Anand - October 15, 2020

DOOH has a key place in auto brand media plans

‘Programmatic is contributing to DOOH growth’

In Digital OOH By Bhawana Anand - October 14, 2020

Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020

pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit

In Digital OOH By Bhawana Anand - October 14, 2020

pDOOH can bring the outdoor medium onto a level playing field with other channels

TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH

In Digital OOH By Rajiv Raghunath - October 14, 2020

Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds

dentsu X wins media mandate on AMFI

In OOH News By M4G Bureau - October 13, 2020

The other mainline agencies contending for the business were Mindshare, Madison and Initiative

DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today

In Digital OOH By Rajiv Raghunath - October 13, 2020

‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility

Ocean Outdoor rebrands its Nordics based retail tech subsidiary Ocean MediaTech

In Digital OOH By Rajiv Raghunath - October 13, 2020

Ocean MediaTech combines AsCityMedia’s expertise with Ocean Outdoor’s media sales experience to provide scalable location based digital communications solutions

Lemma & VIOOH partner to scale up pDOOH offerings

In Digital OOH By M4G Bureau - October 13, 2020

The strategic alliance entails Lemma’s Demand Side Platform integration with VIOOH’s network of managed media owned programmatically-enabled screens to be accessed by users