Prega News to run OOH campaign with new brand ambassador Anushka Sharma

In OOH News By M4G Bureau - December 01, 2020

A two-month long ad campaign will be displayed on outdoors including hoardings and branding at prominent airport

Hyderabad media owners protest against govt’s hoardings removal order

In OOH News By M4G Bureau - November 30, 2020

The local outdoor media owners' association has appealed to the Minister of State for Home Affairs to intervene in the matter

Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report

In Research By M4G Bureau - November 30, 2020

As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies

An artistic OOH campaign for EA SPORTS™ FIFA 21’s launch on PlayStation 5

In Campaigns By M4G Bureau - November 27, 2020

This campaign is also a celebration of the partnership between EA and Sony, and a joint activity to promote the next generation of FIFA 21

Chennai Media Owners step forward to avoid casualties during Nivar cyclone

In OOH News By M4G Bureau - November 27, 2020

The outdoor sites taken down on Tuesday will be re-installed after the weather clearance notice from India Meteorological Department

JCDecaux UK wins Manchester City Council DOOH advertising contract

In Digital OOH By M4G Bureau - November 26, 2020

The leading OOH firm will develop, maintain and sell the digital Out-of-Home advertising space on 86 CIPs (172 digital screens), with installation set to begin in the second half of 2021

Bumble’s new OOH campaign to emphasis on new dating rules

In OOH News By M4G Bureau - November 26, 2020

The social networking app will, once again, employ OOH medium at a large scale in multiple cities for the new integrated campaign

Johnnie Walker launches #WalkInWithJohnnie campaign to support bar continuity

In OOH News By M4G Bureau - November 25, 2020

Started with digital film, the second leg of the campaign will showcase glass installations, created using empty glass bottles deposited by the consumers at selected bars

Bandhan Bank ties up with Kolkata Metro for smart card branding

In OOH News By M4G Bureau - November 25, 2020

The brand believes that this one-of-a-kind branding option will help it to gain immense visibility

ECI urges political parties to make local bodies election campaigning eco-friendly

In OOH News By M4G Bureau - November 24, 2020

The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning