New guidelines offer some cheer for cinema advertising

In OOH News By M4G Bureau - January 28, 2021

Starting February 1, 2021, cinema halls will be able to cater to higher number of audiences as part of the easing of curbs

‘Combine OOH, mobile to drive engagement, relevancy, reach’

In Digital OOH By M4G Bureau - January 28, 2021

Moving Walls cites how the synergy has worked well for different brand campaigns

DMRC ridership grows, but Metro ad spends still low

In OOH News By Bhawana Anand - January 27, 2021

The Delhi Metro Rail Corporation numbers show that there has been a rise of more than 150% in ridership since September 2020

Vistar Media partners with Arrivalist’s measurement capabilities for travel sector

In OOH News By M4G Bureau - January 27, 2021

Travel marketers can use Vistar’s programmatic technology to engage and stay connected with potential visitors across transit touchpoints

PPDS appoints Christian Krela to drive growth in DACH AV market

In OOH News By M4G Bureau - January 25, 2021

Krela comes with more than 20 years of industry experience, including high profile roles at Kramer, ClearOne, Milestone AV Technologies and more

AAI signs agreement with Adani Group for 3 airports

In OOH News By M4G Bureau - January 25, 2021

The Adani Group will operate, manage and develop the airports for the next 50 years, in accordance with the terms and conditions specified in the Concession Agreements

Watch it to feel it with Rado

In Campaigns By Bhawana Anand - January 22, 2021

The OOH campaign by the Swiss watch brand was inspired by its latest deep green collection and created a striking presence across premium sites in multiple cities

Storia Foods partners with CASHurDRIVE for product sampling

In Campaigns By M4G Bureau - January 21, 2021

The beverage brand has tied up with CASHurDRIVE for the in-cab activity of product sampling among customers

Wagh Bakri brews new initiative to fight Covid19 spread

In Campaigns By Pratima Pareek - January 21, 2021

The brand distributed green tea bags, sanitiser dispensers and shields to frontline Covid19 warriors

Data-driven business lifeline for Indian OOH

In Viewpoints By M4G Bureau - January 20, 2021

Advertising brands will likely seek higher accountability from planners and media operators as they consider rolling out OOH campaigns in 2021