Bisleri partners with Alakh Advertising for a fizzy campaign

In Campaigns By Bhawana Anand - February 15, 2021

With multiple display formats strategically placed across cities, the campaign aims at fresh brand positioning and greater visibility among TG

Mondelez’s new V Day question: How far will you go for love ?

In Campaigns By M4G Bureau - February 12, 2021

The Valentine’s Day campaign for Mondelez’s Cadbury Dairy Milk Silk is being deployed at large format sites in metro cities

Mega mural at Chennai station spread AIDS awareness

In Campaigns By M4G Bureau - February 11, 2021

We Are’ is an initiative by St+art India Foundation & Tamil Nadu State AIDS Control Society (TANSACS) with Asian Paints to break the stigma around AIDS through a powerful and artistic symbol of solidarity

Wavemaker launches AI powered multi-audience planning platform

In OOH News By M4G Bureau - February 10, 2021

Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences

Havas Creative India bags integrated communication mandate of flybig airlines

In OOH News By M4G Bureau - February 10, 2021

The agency has designed OOH creative for the maiden campaign of the new airline

Pun and data mark Dunzo’s new campaign

In Campaigns By M4G Bureau - February 09, 2021

The brand has strategically chosen five pin codes for the campaign that uses a series of targeted and memorable billboards

Goa Carnival soars high with IndiGo’s OOH spread

In OOH News By M4G Bureau - February 09, 2021

The celebration, part of the ‘India by IndiGo’ campaign’ is being promoted across OOH media at Goa, Delhi, Mumbai, Bengaluru and Hyderabad

Mumbai OOH set for new policies

In OOH News By M4G Bureau - February 08, 2021

The BMC has also announced new property development under the PPP model as part of the new policy

Samsung’s bespoke appliances under spotlight in Seoul’s COEX K-pop Square

In Digital OOH By M4G Bureau - February 05, 2021

In anticipation of the products’ release, Samsung has installed an exciting video campaign featuring the latest bespoke appliances

Piccadilly Lights pays tribute to Captain Sir Tom Moore

In Digital OOH By M4G Bureau - February 04, 2021

The curved screen of 784 sqm 4K video display solution is operated by Ocean Outdoor