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4560 News Found
Home is the hero in IKEA’s new campaign
In OOH News By M4G Bureau - February 24, 2021
The new campaign, second in a series launched across TVC, OOH and digital, drives home the values of shared responsibilities in a home and the importance of a family growing together
Bumble opts localised OOH approach to share dating tips & tricks
In OOH News By M4G Bureau - February 23, 2021
Launched in Hyderabad, the campaign is to be seen at in restaurants and pubs
Tanishq sets a positive ‘Shagun’ with new campaign
In Campaigns By M4G Bureau - February 23, 2021
The brand kicked off the new campaign in partnership with Laqshya Media Group across top ten cities.
HDFC Life all set to ‘Bounce Back’ on OOH
In OOH News By M4G Bureau - February 22, 2021
A multimedia campaign launched in partnership with Leo Burnett celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges
UK OOH revenues for Q4, 2020 down -46%, says Outsmart report
In Research By M4G Bureau - February 19, 2021
The figures show improvement over Q3 figures and the research, conducted in partnership with PWC, also indicates more improvement, with restrictions lifting and the roll-out of the vaccine program
Tourism industry back to wooing travelers with airport advertising
In Campaigns By M4G Bureau - February 18, 2021
State tourism brands are leveraging JCDecaux properties at the Bangalore International Airport to highlight their respective tourism landmarks and attract travelers.
Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report
In Research By M4G Bureau - February 17, 2021
India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.
MMRDA opens bid for advertisements rights on piers of Mumbai Monorail
In OOH News By M4G Bureau - February 17, 2021
The authority permits digital display, glow sign, vinyl wrapping or any other new mode of advertisements on 10,300 sq. meter area for a duration of 5 years
Ahmedabad unit of Western Rlys launches ad tenders in bulk
In OOH News By M4G Bureau - February 16, 2021
All tenders are designed under the single packet system with different advertised amount and earnest money. The closing date for all tenders is February 26, 2021.
DOOH market in Europe to grow at 12% CAGR during 2021-’28
In Research By M4G Bureau - February 15, 2021
According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market