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LPFLEX wins major MMRDA signage, graphics, wayfinding project for Mumbai Metro
In OOH Solutions By M4G Bureau - April 07, 2021
The project, aligned with the ‘Mumbai in Minutes’ campaign, entails design, manufacture, supply, installation, testing and commissioning of signage, graphics and wayfinders in the elevated stations of Mumbai Metro.
Haldiram’s integrated campaign spreads Holi fervour
In Campaigns By M4G Bureau - April 07, 2021
The campaign ‘Milne Ka Meetha Bahana’, launched in association with Option Designs, used the OOH platforms in Delhi and Agra.
Maruti Suzuki launches New 2021 Swift Campaign
In OOH News By M4G Bureau - April 06, 2021
OOH is a part of the multimedia campaign designed by Dentsu Impact India.
‘Tech-tonic shifts altering Indian OOH terrain’
In Viewpoints By - April 05, 2021
The Indian OOH landscape is replete with tech-driven growth catalysts; the moot point is, how the different constituents collaborate with one another to leverage the technologies for industry growth, writes OOH Business Strategist Rachana Lokhande
Tata Tea Premium’s tribute to Odisha with sand art installation
In Campaigns By - April 05, 2021
The brand partners with Sudarshan Pattnaik to create a sand art Installation #OdishaKe Liye capturing the symbols of pride of Odisha
OOH part of Mother Dairy’s media mix in ice creams campaign
In OOH News By M4G Bureau - April 01, 2021
The 6 week-long new campaign will also be showcased across print, digital and outdoor mediums.
Pepsico India launches integrated campaign for Mountain Dew Ice
In OOH News By M4G Bureau - March 30, 2021
The TVC for Mountain Dew Ice will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.
OOH to grow bigger in tier II-III, says FICCI- EY report
In Research By M4G Bureau - March 30, 2021
The FICCI-EY report on Indian Media and Entertainment also says that DOOH will become more dominant in 2021.
‘Redeveloped stations will function as City Centre Rail Malls’
In Viewpoints By Rajiv Raghunath - March 26, 2021
Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC) sees huge scope for private participation in the modernisation of railway stations that will also pave the way for innovative railway media advertising avenues. OOH firms could play a key part in railway station operations on as in the case of redeveloped airports, he states.
Kotak Mahindra rolls out multicity OOH campaign
In OOH News By M4G Bureau - March 26, 2021
The outdoor campaign has been conceptualised by Cartwheel Consultancy focusing on 6.65% p.a. – Kotak’s home loan interest rate.