Results For "AI"
4552 News Found
‘There's a plethora of data available today, the challenge is how to use & structure it’
In Viewpoints By M4G Bureau - April 12, 2024
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.
Sujai Karampuri appointed as chairman of Indian division of SHARP
In OOH News By Sakshi Sanghavi - April 11, 2024
Sujai Karampuri comes with over two decades of experience in designing and developing sophisticated and high technology software-integrated-with-hardware products
EC mandates mention of printer, publisher on election campaign displays including those on hoardings
In OOH News By M4G Bureau - April 11, 2024
The objective is to establish greater transparency and accountability in the poll campaigning
McDonald's Netherlands and TBWA use aroma to tingle taste buds
In Campaigns By Sakshi Sanghavi - April 10, 2024
Plain red and yellow billboards were installed with smell of fries emitting from them
Tata AIA's playful campaign ties life insurance to wedding preparations
In Campaigns By Sakshi Sanghavi - April 10, 2024
Smartly placed OOH media use jewellery and clothing stores to lure customers into buying life insurance
Innovation, client-centricity, sustainability, purpose define Mamela Media’s business approach
In Viewpoints By Rajiv Raghunath - April 08, 2024
Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the principles that drive her business endeavours, in an exclusive interview with Rajiv Raghunath, conducted in Cape Town.
Laqshya Media Group turns the spotlight on The Roadster Life Co.
In Campaigns By Sakshi Sanghavi - April 08, 2024
Zakir Khan and Jacqueline Fernandez star in the campaign
The Great Indian Kapil Show goes big on OOH
In Campaigns By Sakshi Sanghavi - April 05, 2024
Mumbai streets shine the light on the new show
Plan B Media ties up with Vistar Media for pDOOH solutions in Thailand and Singapore
In OOH News By M4G Bureau - April 05, 2024
Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we're empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies.”
Mumbai Indians shine with Skechers - 'Wear what it takes’ campaign lights up Mumbai
In Campaigns By Sakshi Sanghavi - April 05, 2024
MI star players shine on the landscape