Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan

In OOH News By M4G Bureau - May 26, 2021

Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.

Wavemaker retains L'Oreal India media mandate

In OOH News By M4G Bureau - May 25, 2021

Retaining L’Oreal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts: Ajay Gupte, CEO – South Asia, Wavemaker.

Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’

In OOH News By Rajiv Raghunath - May 25, 2021

58 Awards were given away in the 79th Annual OBIE Awards virtual show; 2021 OAAA/Geopath OOH Conference sessions begin today.

2021 OBIE Awards Virtual Show today

In OOH News By M4G Bureau - May 24, 2021

The Awards show, part of the 2021 OAAA/Geopath OOH Media Conference, will be followed by knowledge sessions over 2 days on May 25-26 conducted on the virtual platform.

OOH showed great leadership across the world throughout the pandemic: Tim Bleakley

In OOH News By Rajiv Raghunath - May 22, 2021

Supporting good causes, influencing people’s behaviours, and entertaining all the way are fantastic attributes for any medium, said Tim Bleakley in the WOO virtual European Forum meeting.

JCDecaux SA Supervisory Board appoints Jean-Francois Decaux as Chairman of the Executive Board; Jean-Charles Decaux as CEO

In OOH News By M4G Bureau - May 21, 2021

The appointments were approved by the Supervisory Board at the company’s AGM held on May 20.

Kia drives into Times Square with traffic-stopping campaign

In Digital OOH By Rajiv Raghunath - May 20, 2021

The Kia campaign, showcasing the brand’s all electric car, drew huge audience attention.

‘Brand marketing is education as it is investment’

In OOH News By N Jayalakshmi - May 20, 2021

With digital fatigue fast seizing consumers the world over, it’s important to catch them when they are “looking up”, rather than when they are “looking down”, said David McEvoy, Chief Marketing Officer, JCDecaux - UK, at the World Out of Home Organization (WOO) European Forum meeting.

OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement

In OOH News By Rajiv Raghunath - May 19, 2021

The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.

World Out of Home Organization (WOO) European Forum meeting today

In OOH News By M4G Bureau - May 18, 2021

WOO will be unveiling its “Creating Global Guidelines for Out of Home Audience Measurement” initiative in the virtual conference.