Results For "AI"
4560 News Found
In-location experience management platform Raydiant acquires Sightcorp
In Digital OOH By Rajiv Raghunath - January 14, 2022
With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy
AMI Entertainment CEO Michael Maas joins Broadsign’s Board of Directors
In OOH News By Rajiv Raghunath - January 12, 2022
Michael Maas brings a wealth of knowledge to Broadsign, with experience spanning advanced computing, M&A, marketing and communications, and OOH advertising via AMI’s global network of OOH inventory spanning 30,000 locations
Pikasso Morocco unveils the ‘Casablanca Collection’ with works of art
In OOH News By Rajiv Raghunath - January 12, 2022
The Casablanca Collection is a perfect complement to our malls and retail offering, says Antonio Vincenti, Chairman & CEO of Pikasso, the leading OOH firm in North Africa, West Africa and the Levant
Wavemaker India wins media mandate for Tata Consumer Products’ brands in India
In OOH News By M4G Bureau - January 11, 2022
We’re delighted to extend our partnership with Wavemaker for our media mandate, says Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products
T-Mobile US acquires ridershare ad network Octopus Interactive
In OOH News By Rajiv Raghunath - January 11, 2022
Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way to reach consumers
Pro Kabaddi’s Telugu Titans goes big on OOH in AP, Telangana
In Campaigns By M4G Bureau - January 10, 2022
Mera Hoardings has executed the multi-format campaign
‘83’ sets the pulse racing on OOH streets
In Campaigns By M4G Bureau - January 07, 2022
Bright Outdoor unveils the multi-city OOH campaign, using mainly large formats that evoked a sense of awe
‘OOH is the best way to connect with local audience’
In Viewpoints By N Jayalakshmi - December 27, 2021
ITeS firm Plaxonic recently rolled out an OOH campaign in Delhi NCR to promote the logo of their upcoming hyperlocal marketplace app Evobee. Shaan Rizvi, CEO & Founder, Plaxonic, talks about the brand’s approach to OOH and how it leveraged the medium, in an interview to N Jayalakshmi.
Air passenger traffic volume in India rises 62.9% in Aug-Nov 2021
In OOH News By Rajiv Raghunath - December 27, 2021
Domestic flight passenger volume reaches 20.72 million in Nov 2021 vs 17.42 million in Oct 2021
“OOH has a higher sticky factor compared to other mediums”
In Viewpoints By N Jayalakshmi - December 23, 2021
Somany Ceramics is a brand that has leveraged the out-of-home (OOH) medium in many ways - from hoardings and branded buses that also served as mobile stores; to in-stadium and airport branding. In an interaction with Media4Growth, Minal Somany, Brand Custodian, Somany Ceramics, shares the brand’s experience in the OOH space, the possibilities with it in future and the challenges therein. Read on…