Declining consumer spends affect OOH Growth

In Research By Bhawana Anand - August 09, 2019

Pitch Madison Advertising Outlook Report 2019 revised downwards OOH growth from 11.4% to 5.0% for 2019

ChargIn’s new charging kiosks in railway station to serve as advertising options

In OOH News By Bhawana Anand - August 08, 2019

The company has partnered with the Indian Railways to install 15 kiosks at the Ahmedabad station, to be inaugurated on 15th August

Moving Walls digitises Indian OOH with Freedom initiative

In OOH News By M4G Bureau - August 06, 2019

The programmatic outdoor firm equips billboard owners with audience data-powered planning & inventory management tools

Yogesh Lakhani conferred with doctorate degree

In OOH News By M4G Bureau - August 06, 2019

The CMD of Bright Outdoor Media Pvt. Ltd., was recently awarded the doctorate degree from the prestigious Sorbonne University

'Audience measurement is the OOH currency': Gideon Adey

In OOH News By Pray Jani - August 05, 2019

With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019

‘Don’t sell space, Sell idea’: Raj Kamble

In OOH News By Pray Jani - August 05, 2019

Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019

‘Data and tech oriented OOH advertising growing in Asia’

In OOH News By Pray Jani - August 02, 2019

Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns

WOO partnering OAAA, Geopath at New York Digital Signage Week on Oct 14

In OOH News By Rajiv Raghunath - August 01, 2019

This exclusive invitation-only occasion will be the first joint event held by the three associations

‘Programmatic is growing strongly in China’

In Viewpoints By Rajiv Raghunath - July 31, 2019

Doug Pearce, CEO, Doohken Network, Shanghai talks about the DOOH business trends in China and the initiative to build China's first platform of prime location digital advertising sites

‘Advertising opportunities will expand with airport expansion,’ says KL Sharma

In OOH News By Mohit Manghani - July 31, 2019

The Director - Commercial, AAI, spoke about the entry of private players in the aviation Industry and the potential for advertisers to grow with airport expansion, at the 15th Outdoor Advertising Convention held in Mumbai on July 26th and 27th