DMRC to allot exclusive advertising rights for inside stations

In OOH News By M4G Bureau - February 17, 2020

The tender includes selected Metro stations from Dwarka (L-3) to Dwarka Sec-21 Metro stations on Line No.-3 & from Dwarka (L-9) to Dhansa Bus Stand Metro stations on Line No.-9 of DMRC network

Saharanpur Smart City Project opens bid for DOOH

In OOH News By M4G Bureau - February 13, 2020

The tender calls for supply, design and installation of LED screens for OOH advertising in the city under smart city project

The change agent

In Viewpoints By Rajiv Raghunath - February 13, 2020

Ad tech company Interaction Channel has a pivotal part in the transformation of Nigeria OOH market

Telex Advertising expands media portfolio with Central line

In OOH News By Pray Jani - February 13, 2020

The transit media giant from Mumbai has taken the train wrap branding rights

Western Railway bullish on advertising revenue growth

In OOH News By Pray Jani - February 11, 2020

G V L Satyakumar, Divisional Railway Manager, Mumbai Division, Western Railway & Jagriti Singla, Senior Divisional Commercial Manager, Western Railway cite the new advertising avenues being created

RDN projects will be executed across the country: K Manohar Raja, Executive Director of RailTel Corporation of India

In OOH News By Pray Jani - February 11, 2020

RDN is ushering in compelling advertising opportunities at the railway stations

‘LIC has been using transit media for over 60 years now’

In OOH News By Bhawana Anand - February 10, 2020

Veena Khan, Deputy Secretary Corporate Communications, LIC spoke on ‘How Transit Media Can Be Best Leveraged by BFSI Brands’

New technologies will transform airport advertising experiences: Charu Malhotra, Head - Marketing, Somany

In OOH News By Bhawana Anand - February 10, 2020

‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’

Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group

In OOH News By Bhawana Anand - February 10, 2020

Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers

Mumbai Metro expansion will spur advertising on its networks: Devendra Kumar Sharma, MD, MMMOCL

In OOH News By Bhawana Anand - February 10, 2020

Metro network is cut out for DOOH expansion, says DK Sharma