‘Fabricators caught in no-man’s land’

In OOH Solutions By Bhawana Anand - April 14, 2020

Sanjay Sirpaul, Director, Sakshi Advertising says that as a manufacturing business, OOH media fabrication is weighed down by heavy fixed costs, but with no external support

‘Footfalls at supermarkets not stirring advertising interest’

In OOH News By Bhawana Anand - April 13, 2020

Aninda Banerjee, MD, Enkon OOH says that brands are loathe to launch branding initiatives at supermarkets in these times

JK Ads implements Edge1 Outdoor Advertising Software

In OOH Solutions By M4G Bureau - April 09, 2020

JK Ads has selected Edge1’s, web-based software to automate its processes rite from landlord management to sales to campaign management to media monitoring till finances

‘Now is the time for us to enhance software capabilities in our media’

In Digital OOH By Pray Jani - April 09, 2020

Sandeep Bommireddi, Co-Founder of Adonmo, listed in the Forbes Asia’s 30 under 30 of 2020, underlines the firm’s laser focus on developing innovative solutions

Goafest Abby Awards 2020 deferred for the year

In OOH News By M4G Bureau - April 06, 2020

The statement says that this is inevitably necessary in the face of the prevailing global and national crisis

Impact of COVID-19 on Global Ad Spend

In Research By M4G Bureau - April 03, 2020

Pubmatic releases the decline in advertising with the constant spread of virus infection world-widely

In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report

In Research By Bhawana Anand - April 01, 2020

The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue

IOAA makes representation to govt bodies for financial relief in the face of COVID-19 fallout

In OOH News By Bhawana Anand - March 30, 2020

The apex body has also highlighted the industry’s pro-active role in reinforcing critical public messaging

Appreciative Gratitude-From Vadodara to Jabalpur

In Digital OOH By M4G Bureau - March 23, 2020

Khushi Advertising planned for a loud cheering at airports through digital media

‘We’re creating novel screen experiences for advertisers & audiences’

In Viewpoints By Bhawana Anand - March 23, 2020

Gautam Bhirani, Founder & MD of EyeTalk Media Ventures, dwells upon his company’s differentiated business approach, and crafting new advertising experiences