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1826 News Found

‘Brands have the bandwidth to spend much more on OOH’
‘Brands have the bandwidth to spend much more on OOH’

In Gallery By - June 22, 2020

Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath

Rajnigandha stands tall with innovation during lockdown
Rajnigandha stands tall with innovation during lockdown

In Campaigns By Pray Jani - June 17, 2020

The pan-masala brand gives a tough competition to its competitors with unmissable presence in Guwahati market

Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast
Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast

In Research By M4G Bureau - June 16, 2020

The report says that although global OOH ad sales are expected to fall by 22% with the deeper fall in transit segment, India’ net advertising revenues seem to recover in the next year

Mumbai License fee case hearing postponed for tomorrow
Mumbai License fee case hearing postponed for tomorrow

In OOH News By M4G Bureau - June 15, 2020

The petition has been filed by 8 OOH media owning firms operating in Mumbai

Outdoor Asia June Edition: Out Now
Outdoor Asia June Edition: Out Now

In OOH News By M4G Bureau - June 11, 2020

The edition takes a deep dive into the world of changing airport advertising, rural marketing and growing relevance of pDOOH in the new era of Covid19

The Advertising Club announces interactive digital debate series “VICE & VERSA”
The Advertising Club announces interactive digital debate series “VICE & VERSA”

In OOH News By M4G Bureau - June 10, 2020

A tri part novel series of exciting Debates on subjects where the jury is still divided on the answer

Group M ropes in Ajay Mehta as MD for Kinetic Advertising India
Group M ropes in Ajay Mehta as MD for Kinetic Advertising India

In OOH News By M4G Bureau - June 09, 2020

The Kinetic leadership team will report to Ajay and he will report into Prasanth Kumar

Rachana Lokhande resigns from Kinetic Advertising India
Rachana Lokhande resigns from Kinetic Advertising India

In OOH News By M4G Bureau - June 09, 2020

Ajay Mehta will be taking over as CEO of Kinetic India

Maharashtra, Gujarat large format media owners forestall cyclone damage
Maharashtra, Gujarat large format media owners forestall cyclone damage

In OOH News By Pray Jani - June 05, 2020

Surat Municipal Corporation had instructed media owners to take down at-risk sites across all 6 zones; MCGM, Central Railway & Panvel authority too had issued precautionary notice

OOH relevancy likely to grow as technologies reshape marketing
OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

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