Results For "ADVERTISING"
1826 News Found
Outdoor Asia July Edition: A must read!
In OOH News By M4G Bureau - July 16, 2020
The recent edition presents a template to deal with Covid19, explains the high responsibilities that comes along with building huge advertising structures and significance of creative approach
Time to enhance Hyperlocal DOOH strategies with programmatic technology
In Viewpoints By M4G Bureau - July 14, 2020
Gulab Patil, Founder & CEO of Lemma writes how programmatic technology has redefined hyper local advertising & how it’ll help brands create an effective connect in the current scenario
AIW Media opens new advertising avenue to capture audience during Covid19
In OOH News By Pray Jani - July 14, 2020
The firm offers the network of 6000 plus residential societies spread across 13 urban areas enabling hyperlocal targeting the millennial audience
‘Creating immersive, engaging, memorable OOH experiences’
Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising
'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read
In OOH News By Bhawana Anand - July 09, 2020
In a ‘FICCI Frames 2020’ conference, Mark emphasis on the significance of DOOH and as an effective medium to measure the impact more carefully
How privatisation will impact railway advertising?
In OOH News By Bhawana Anand - July 09, 2020
S. Kumar, MD of Srishti Group weighs in on the new shift taking place in the Indian Railways with regards to railway advertising
Skyrams Outdoor Advertisings India appreciates commitment of Doctors on National Doctors Day
In Campaigns By M4G Bureau - July 02, 2020
The agency displayed messages on DOOH media spread across 30 locations in the city of Coimbatore
‘In case of violation, any unauthorised advertisement will attract penalty’ warns Delhi civic body in its notice
In OOH News By M4G Bureau - July 02, 2020
NDMC has spotted a few illegal hoardings, LED/LCD boards without permission and oversized shop signages in the areas under its jurisdiction
OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report
In Research By M4G Bureau - June 24, 2020
The report expects that beyond 2021, although larger brands will increase their allocations of budgets to the medium but outdoor advertising will grow slowly
“Serious players with patience & passion will emerge out of this situation”
In Viewpoints By Bhawana Anand - June 23, 2020
Pramod Bhandula, Executive Chairman, JCDecaux Advertising India talks about the impact of pandemic on the global OOH industry and measures to outgrow for the Indian OOH industry
