Results For "ADVERTISING"
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The Advertising Club re-elects Partho Dasgupta as President for 2020-21
In OOH News By M4G Bureau - September 30, 2020
The club has announced the managing committee at its 66th annual general meeting; Parth Sinha as Vice-President and Dr. Bhaskar Das as Secretary are appointed
DMRC seems to rely on outdoor advertising to recover loss
In OOH News By M4G Bureau - September 29, 2020
Delhi Metro Rail Corporation has incurred loss of INR 1,609 crores; the country’s biggest rapid metro system earns roughly 40% of its non-fare revenues from advertising
‘We connect with audiences as a thoughtful brand’
In Viewpoints By Bhawana Anand - September 28, 2020
Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning
Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss
In OOH News By M4G Bureau - September 24, 2020
A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme
'COMPASS & Beacon deployed together will be path-breaking’
In Viewpoints By Bhawana Anand - September 21, 2020
Bharat Rajamani, CEO, US Advertising points out that myopic efforts taken in isolation, especially to prove supremacy over others, is not helping the sector grow
Political ad spend to mitigate US market decline in 2020 second half: MAGNA report
In Research By M4G Bureau - September 21, 2020
In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend
Embassy Group signs MoU with BMRCL for Bettahalasur Metro Station
In OOH News By M4G Bureau - September 10, 2020
As a part of contract, Embassy Group will be entitled to utilize 1,000 sq feet of wall space in the station premises for branding and advertising activities
Orienta Cine Advertising installs largest LED screen inside Mumbai mall
In Digital OOH By M4G Bureau - September 01, 2020
The Infinite screen offers an innovate advertising solution to brands for mall branding
MSRDC provides rebate for outdoor advertising contracts till January 2021
In OOH News By M4G Bureau - August 28, 2020
The corporation has completely waived off the payment of instalment from March end to June; 25% for July to September quarter and 50% for quarter ending December to be paid
Brands should not sacrifice brand building efforts to protect 2020 second half profit, says Sam Balsara
In OOH News By Bhawana Anand - August 21, 2020
The Chairman of Madison World has suggested the brand marketers who are cutting their budgets in the wake of pandemic