Results For "ADVERTISING"
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OOH major Lamar Advertising joins WOO
In OOH News By M4G Bureau - February 22, 2022
Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.
‘Now is the best time to include OOH as part of the media mix’
In OOH News By - February 21, 2022
With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.
Volta collaborates with Walgreens to expand reach in US
In OOH News By Rajiv Raghunath - February 18, 2022
Volta targets installing 1,000 DC fast charging stalls at over 500 Walgreens throughout the US
Madison World Chairman Sam Balsara to deliver the keynote on ‘The Rise and Rise of OOH’ in India Talks OOH Conference in Mumbai on March 8
In OOH News By M4G Bureau - February 18, 2022
Sam Balsara will share his perspectives on the growth opportunities that beckon OOH/DOOH business in the wake of the medium’s ad-tech adoption, digital transformation, and creative renaissance
Adex to grow by 20% in 2022 to reach Rs 90,000 cr: Pitch Madison Ad Report 2022
In OOH News By M4G Bureau - February 17, 2022
OOH Adex has registered a high growth of 69%, taking the industry to Rs 2,178 crore, but still way below 2019 level.
Kempegowda International Airport, Bengaluru invites bids for managing advertising media
In OOH News By M4G Bureau - February 15, 2022
The last date for submitting bids for establishing, operating, maintaining, and managing Advertising Media at KIAB is March 29, 2022.
Future-proofing DOOH with streaming content
In Viewpoints By - February 15, 2022
Gulab Patil, CEO of Lemma, one of the largest global Programmatic DOOH platforms, shares his insights on the transformative impact of streaming content on DOOH media, and how this medium is assuming an instrumental role in omni-channel communication, preferred by a growing band of leading advertising brands globally.
Iconic Goafest returns in May 2022 with its 15th edition
In OOH News By M4G Bureau - February 09, 2022
The fest has been rescheduled to be held during 5th- 7th, May, 2022.
Tamil Nadu Tourism arrives at New Delhi Railway Station to showcase attractive tourist destinations
In Campaigns By M4G Bureau - February 09, 2022
The campaign, executed by leading OOH firm Srishti Communications, is writ large on dynamic DOOH media sites at the railway station, along with static backlit glow signs.
OMA upgrades MOVE with Neuro Impact Factor application
In OOH News By Rajiv Raghunath - January 31, 2022
MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising