Results For "ADVERTISING"
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Kumar Gaurav, SVP & Head – Marcom, IndusInd Bank (BFIL), on the Jury for OAA 2022
In OOH News By M4G Bureau - June 24, 2022
Kumar is a marketing expert with experience of over two decades and has spearheaded an array of marketing initiatives across diverse brands and sectors, ranging from FMCG and telecom to lifestyle and financial services.
AdQuick.com launches Analytics as a Service for OOH campaigns
In OOH News By M4G Bureau - June 24, 2022
This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data
‘We’re excited to see top brands choosing to market themselves to the SOS audience’
In Viewpoints By Rajiv Raghunath - June 24, 2022
Julian Chu, Head of Strategy and Growth of US-based SOS that operates a network of wellness vending machines with advertising media, talks about the company’s pioneering business and brand associations, in an interview with Rajiv Raghunath
Beam Suntory India’s Marketing Head Ruchika Gupta joins OAA 2022 Jury
In OOH News By M4G Bureau - June 23, 2022
Among the youngest marketing top talents in Indian alco-bev segment currently, and a consumer behaviour and lifestyle expert, Ruchika is driving strategic brand thinking and premiumisation for the internationally renowned & diverse portfolio of Beam Suntory in India.
Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes
In OOH News By M4G Bureau - June 22, 2022
The four-year-old startup is in the business of digital advertising using the latest technology such as holograms, AR/MR, immersive games and tech-led OOH
Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury
In OOH News By M4G Bureau - June 21, 2022
Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.
QMS ties up with Amplified Intelligence for OOH attention study
In OOH News By Rajiv Raghunath - June 20, 2022
There is no question the future of advertising will lean on attention,” says Christian Zavecz, QMS Chief Strategy Officer.
IIM Ahmedabad Professor Arvind Sahay to speak on neuroscience & OOH in OAC 2022
In OOH News By M4G Bureau - June 20, 2022
Prof. Sahay has authored the book ‘Brands and the Brain: How to use Neuroscience to create Impactful Brands’.
Shoppers Stop's latest OOH drive
In Campaigns By M4G Bureau - June 17, 2022
Ikar Outdoor Advertising helped the brand deliver an impactful campaign across 15 cities using bold, unmissable media options.
Xtreme Media takes up Sponsorship of The Quintessential OOH Quiz at OAC 2022
In OOH News By M4G Bureau - June 16, 2022
We are delighted to partner with VJ MediaWorks for OAC 2022: Sanket Rambhia, MD and CEO, Xtreme Media Solutions