Results For "ADVERTISING"
1821 News Found
Inorbit Mall celebrates 10th anniversary in style
In OOH News By VJ Media Bureau - February 03, 2014
The mall connects with emotional quotient via 360 Degree advertising platform.
Lifestyle goes big on OOH in Kolkata
In OOH News By Nabamita Chatterjee - January 27, 2014
THe retail brand indulged in a massive Outdoor promotion in Kolkata to attract their specific TG using varied out-of-home options, primarily large formats like hoardings and unipoles.
'We want to become a lab for brands'
In Viewpoints By M4G Bureau - January 27, 2014
The Delhi International Airport Limited (DIAL) has become an icon for world-class service and a much sought-after space when it comes to airport advertising. The airport has in fact converted OOH advertising into a 360 degree experience for their passengers and intelligently utilised the medium as a value-creator. Romy Juneja, Chief Commercial Officer, Delhi International Airport Limited talks in detail about his views on OOH advertising at their airport in a chat with Outdoor Asia.
'Put up the sites on time'
In Viewpoints By M4G Bureau - January 21, 2014
Surinder Rana, Head -- Corporate Advertising, Shakti Bhog, in a chat with Outdoor Asia tells why the band plans to increase the spend on OOH advertising while sharing the challenges involved in the medium…
'We resolve to"¦' OOH industry's Agenda - 2014
In OOH News By VJ Media Bureau - January 13, 2014
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…
'Media owners should also propose innovations'
In Viewpoints By M4G Bureau - January 13, 2014
Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.
Rahul Mathew joins DDB Mudra
In OOH News By VJ Media Bureau - January 07, 2014
With over 15 years of experience, Rahul has worked with some of the leading advertising networks including McCann Erickson ,Ogilvy, JWT, Leo Burnett and Y&R.
ITC's tobacco control quick fix goes big on OOH
In OOH News By Nabamita Chatterjee - December 30, 2013
The product launch campaign has explored all the major out-of-home advertising options throughout Kolkata.
Vijaya Advertising acquires rights for Bangalore Metro lines
In OOH News By VJ Media Bureau - December 18, 2013
The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma Metro for a period of four years
Kolte Patil's message in a Match Box!
In Campaigns By MunmunSaha - December 18, 2013
Real estate player Kolte Patil Developers Ltd. has made an innovative OOH presence in Mumbai in the form of a Matchbox on hoarding to establish the brand in the city.