KSIIDC plans to superimpose CM, Industry Minister on airport road hoardings

In OOH News By M4G Bureau - March 27, 2017

According to a media report, KSIIDC plans to replace the commercial advertisements with images of Chief Minister Siddaramaiah and Infrastructure Development Minister RV Deshpande. The KSIIDC viewpoint is that the large commercial outdoor advertising displays are a traffic hazard

Urban development ministry sets the stage for national outdoor advertising policy

In OOH News By M4G Bureau - March 20, 2017

Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development

Global outdoor ad market to grow at 4.5% CAGR over 5 years

In Digital OOH By M4G Bureau - March 15, 2017

Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.

Times OOH bags Gold at UK's Digital Signage Awards 2017

In OOH News By Satarupa Chakraborty - March 09, 2017

Times OOH has won the award in the"Transport & Travel” segment for its DOOH advertising project at Terminal 2 (phase-2) of Chatrapati Shivaji International Airport in Mumbai

DMRC to introduce PSDs on Line 3, more DOOH opportunities on anvil

In OOH News By Satarupa Chakraborty - March 02, 2017

DMRC has planned for Platform Screen Doors (PSDs) with digital display panels at a few stations on this stretch which will be available for commercial advertising as well. Each PSD will be of 17.3 meters height and have 64 LCD panels.

NDMC invites bids for 150 public utilities on BOT basis

In OOH News By Satarupa Chakraborty - February 28, 2017

NDMC invites bids to construct and maintain 150 public utilities which will have 30% area of total wall spaces dedicated to outdoor advertising.

DDB Mudra West launches'Karma'

In OOH News By M4G Bureau - February 28, 2017

Karma provides the clients with an expertise of a full service, large agency. The clients are facilitated with a customised solution which captures multi facets of marketing and advertising under a single umbrella

All eyes on Tube advertising in the UK

In Digital OOH By M4G Bureau - February 20, 2017

Exterion Media reveals why London Underground commuters are great targets for new brands

Adex to grow 13.5% in 2017: Pitch Madison Advertising Report

In OOH News By M4G Bureau - February 16, 2017

Outdoor advertising expected to grow at 11.1% in 2016-17

India will grow into a hub for IoT Solutions: Deloitte TMT Predictions 2017

In OOH News By M4G Bureau - February 14, 2017

Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.