Results For "ADVERTISING"
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Geopath ties up with Ayuda[x] to power new OOH audience measurement solution
In Digital OOH By M4G Bureau - May 22, 2017
Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.
GHMC stops OOH advertising in Hyderabad for a month as precautionary measure
In OOH News By Bhawana Anand - May 19, 2017
The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days
OOH delivers maximum ROI, says an OAAA report
In Digital OOH By M4G Bureau - May 19, 2017
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
Taj Swarna draws attention of flyers at Amritsar airport
In Campaigns By Bhawana Anand - May 18, 2017
Orange Solutions which holds the media rights at this airport helped Taj Hotels create high visibility for their new property through impactful displays at the common exit, and arrival and departure areas.
Mumbai airport world's busiest single-runway airport
In OOH News By Bhawana Anand - May 16, 2017
Mumbai airport's rise to the top is representative of the sharp spike in India's domestic and overseas civil aviation traffic which augurs well for the bustling airport advertising business.
UP state GST likely to subsume ad revenue tax
In OOH News By Bhawana Anand - May 10, 2017
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy
Delhi Metro plans for more advertising opportunities on its network
In OOH News By Bhawana Anand - May 05, 2017
DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising opportunities - both inside and outside the trains
OOH industry must play an active part in city beautification, says art groups
In OOH News By Namisha Raj - May 03, 2017
Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make an intellectual connect with the community.
Digital OOH getting bigger in Dubai
In Digital OOH By M4G Bureau - April 28, 2017
Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.
OAAWB resolves to take firm steps for betterment of industry
In OOH News By Nabamita Chatterjee - April 27, 2017
At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.