HERE advances location data science for ad ecosystem

In Digital OOH By M4G Bureau - June 18, 2018

The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world

Ad spends to grow 10.5% in India in 2018: DAN

In Research By M4G Bureau - June 15, 2018

With Indian market picking up from March-April, fuelled by a stable recovery post demonetization/GST/RERA,the Indian advertising spend is to reach Rs 624 bn

Rajdeep Publicity bags ad rights on NDMC digital screens

In OOH News By M4G Bureau - June 15, 2018

Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop

IRSDC chief SK Lohia to address OAC 2018 on OOH opportunities at redeveloped stations

In OOH News By M4G Bureau - June 14, 2018

Sanjeev Kumar Lohia (IRSE-1987) is MD & CEO of the Indian Railway Stations Development Corporation (IRSDC), leading the world’s largest Transit Oriented Development (TOD) and PPP programme

TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018

In OOH News By M4G Bureau - June 13, 2018

In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry

MCGM Dy. Commissioner Nidhi Choudhari to address OAC 2018

In OOH News By M4G Bureau - June 12, 2018

Nidhi Choudhari, IAS, is presently working in the Municipal Corporation of Greater Mumbai (MCGM), Mumbai as Deputy Municipal Commissioner – Special, holding charge of removal of removal of encroachment, advertisement, plastic ban, Shop & Establishment and Legal Department, municipal market, licensing, among other key areas.

Punjab Govt directs ULBs to step up outdoor media tendering process

In OOH News By Bhawana Anand - June 11, 2018

The state government is looking at aggressively achieving the ad revenue targets set for the financial year by creating more avenues for advertising & branding options

KPMG India Media & Entertainment Head Girish Menon to speak at OAC 2018

In OOH News By M4G Bureau - June 08, 2018

Girish has more than 15 years of advisory and M&A experience, having advised on more than 150 M&A transactions; he has extensive experience on buy-side and sell-side assisting clients in evaluating the risks and opportunities of their intended transactions

Kanhiya Advertisers bags trolley advertising rights at Bhatinda Airport

In OOH News By M4G Bureau - June 06, 2018

The company has won the rights for a period of six months with three display panels on each trolley

Ideazfirst ties up with Xchange Leasing India Pvt Ltd for cab advertising

In OOH News By Ria Banerjee - June 06, 2018

Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing India Pvt Ltd for brand advertising across sectors