Results For "ADVERTISING"
1821 News Found
Srishti Group forays into corporate park branding, bags 3-yr ad rights at TIDEL Park Coimbatore
In OOH News By M4G Bureau - March 19, 2024
The advertising formats are diverse, from static and digital screen displays to experiential marketing activities.
‘Data-driven strategies are defining how OOH is planned, executed & evaluated’
In OOH News By Rajiv Raghunath - March 18, 2024
Embracing the era of data-driven insights, Bruce Burgess, Director, IRL Consulting unveils ground-breaking strategies that are set to redefine the landscape of outdoor advertising
‘The future of OOH will be illuminated with the light of innovation’
In Viewpoints By M4G Bureau - March 18, 2024
In an exclusive interview with Media4Growth, Emraan Kureshi, Founder and MD of Active Media Innovations, discusses the imperative shift towards innovative, disruptive OOH advertising, the relevance of an industry platform like DDX Asia and more…
Remi du Preez advocates for a pixel-perfect OOH future
In OOH News By Rajiv Raghunath - March 15, 2024
Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.
Azazul Haque, CCO, Media.Monks to Co-Chair OAA 2024 Jury
In OOH News By M4G Bureau - March 15, 2024
In a remarkably distinguished career, Azazul has worked with the top advertising agencies and brands that include Lintas Group, Bates, Publicis, Lowe, Mudra, McCann, Contract, Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells, ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.
‘Cape Town successfully balances outdoor signage expansion with preservation of city’s natural and cultural heritage’
In OOH News By Rajiv Raghunath - March 14, 2024
Ald. Andrews, Deputy Mayor of Cape Town emphasises the pivotal role of OOH in shaping urban landscapes and fostering economic prosperity throughout Africa.
UP Govt examining road safety norms pertaining to roadside advertising
In OOH News By M4G Bureau - March 11, 2024
The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road
‘It won’t just be a man’s world anymore’
In Gallery By - March 08, 2024
As times change and an increasing number of women break barriers across industries, is OOH - traditionally a male dominated one - keeping pace with the changing times that demand inclusivity and gender equity? On the occasion of International Women’s Day, Media4Growth presents a new video series: Women of OOH - Conversations with women who have made their mark in the Out Of Home Advertising space. In the first episode we have Neeta Gulati and Geetika Gulati, Directors at OOH company Alakh Advertising & Publicity Pvt Ltd, sharing their journey. Watch it now!
StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US
In OOH News By M4G Bureau - March 08, 2024
Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments
Santosh Padhi ‘Paddy’ to Chair Jury of OOH Advertising Awards 2024
In OOH News By M4G Bureau - March 07, 2024
The 18th edition of OOH Advertising Awards, formerly known as the Outdoor Advertising Awards, is designed to celebrate the most outstanding works executed in the period April 1, 2023 to March 31, 2024