Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC

In OOH News By VJ Media Bureau - July 31, 2015

An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the delegates formed groups to discuss how to accelerate OOH growth in cities excluding Delhi and Mumbai.

Times OOH introduces toll free number for brands to access one-stop solutions

In OOH News By Preethika Kotian - July 01, 2015

This number will act as a bridge for brands to connect with the right audience at the right time and location. A plethora of brand solutions are thus in the brand basket by just making a call to the toll free number

Havas Media wins integrated media account of myITreturn.com

In OOH News By VJ Media Bureau - May 14, 2015

The integrated media mandate includes OOH medium

Out-of-the-box thinking, concerted action must for Chennai & ROTN OOH growth: Lokesh Kumar

In OOH News By Soneeta Sethi - May 12, 2015

Lokesh Kumar, Director, IKON, addressed a session titled'Are regional markets primed for accelerated growth?' at the Tamil Nadu Talks OOH! Conference organised in Chennai the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8

Kavita Sadana appointed as Group Account Director, DDB MudraMax

In OOH News By VJ Media Bureau - April 14, 2015

Sadana has worked for over two decades with leading organisations in domains like media publishing, entertainment and advertising

ACC Cement grabs eyeballs in Patna with innovation

In Campaigns By Nabamita Chatterjee - March 17, 2015

Executed by Brite Neon Signs (P) Ltd for ACC, the innovation was strategically located to draw the attention of the large number of people on the road who would halt at the crossroads

Milestone Brandcom wins OOH mandate from Bharti Airtel

In OOH News By Rajiv Raghunath - February 24, 2015

Nabendu Bhattacharrya, CEO & MD, Milestone Brandcom, confirmed the development and expressed his deep satisfaction at winning what is viewed as the largest account in the OOH domain.

'Traffic counts are a good starting point for OOH accountability'

In Viewpoints By M4G Bureau - February 23, 2015

Mark Henning, Head of Media & Digital, AMAP, Millward Brown explains that the requirement of metrics is not only to justify the campaign but also to retain and grow budgets, whereas his Indian clients are using research just to identify channel choice and media weights.

LOMS acquires marketing rights of unipoles in Patna

In OOH News By Bhawana Anand - January 28, 2015

According to LOMS, the biggest reason behind investing in unipoles is the rising demand for the format from its clientele.

Carat bags IndiaFirst Life Insurance's media account

In OOH News By VJ Media Bureau - January 14, 2015

The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.