Lemma partners with EyeTalk Media Ventures as inventory partner

In Digital OOH By M4G Bureau - August 05, 2019

The partnership will boost Lemma’s network with access to over 1000+ screens across India & UAE

Havas Media bags integrated media duties of British Council

In OOH News By M4G Bureau - August 01, 2019

The mandate includes media strategy, planning & buying, digital and social duties

Vivid City’s new biz model to crack Chinese market

In Digital OOH By M4G Bureau - July 30, 2019

New media specialist offers direct access to China’s largest LED mega-screens

Sony Pictures Networks India builds Community Water Centre in Maharashtra

In OOH News By M4G Bureau - July 25, 2019

The Community Water Centre at Koliwali village, will provide access to clean drinking water to at least 3000 individuals in the village that houses 750 families

Carat India wins media duties of ACCA

In OOH News By M4G Bureau - July 11, 2019

The account, won following a multi-agency pitch, will be serviced from the agency’s Mumbai office

Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital

In Digital OOH By M4G Bureau - July 08, 2019

Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual

Chimp&Z Inc bags Redstone Group’s 360° marketing mandate

In OOH News By Pray Jani - July 05, 2019

The agency’s Mumbai office will manage both offline and online marketing duties for the real estate development company

Sapna Arora is the new CMO for OLX India

In OOH News By M4G Bureau - July 03, 2019

As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience

Ocean’s Alliance extends into China in pact with Phoenix Metropolis Media

In Digital OOH By Rajiv Raghunath - June 24, 2019

Phoenix Metropolis Media joins Ocean’s Alliance Network, giving advertisers access to handpicked premium outdoor screens across China and 12 other global cities, along with the UK wide portfolio and three Netherlands subsidiaries now operated by Ocean

Havas Group India appoints Shivaji Dasgupta as Chief Strategy Officer

In OOH News By M4G Bureau - June 05, 2019

Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions