‘Transparency, accountability will greatly determine brand choice of media’

In OOH News By Bhawana Anand - June 04, 2020

Ram Jalan, Co-Founder & Consultant of DINTW sees a major shift in media consumption pattern

Special trains to accompany with valuable information through audio ads

In Campaigns By Pray Jani - May 22, 2020

Ninja Media Creations employs its media to spread relevant information for workers traveling in special trains

Columbia Pacific Communities awards creative mandate to Famous Innovations

In OOH News By M4G Bureau - May 19, 2020

The Account was won after a multi-agency pitch

Zero Degree, K3A launch Outdoor Social Awareness Creative Campaign (OSACC) contest

In OOH News By Ria Banerjee - May 13, 2020

Winners of the contest will have their creatives displayed on Kochi Metro pillar media, apart from getting cash prizes

Marcom & ad bodies join Moving Walls to recognise front-liners fighting Covid-19 in Malaysia

In OOH News By M4G Bureau - April 21, 2020

OAAM members to contribute advertising slots worth more than MYR 500,000 at no cost

How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report

In Research By Bhawana Anand - March 30, 2020

Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%

TIMDAA & Lemma partner to enable pDOOH at Delhi airport media

In Digital OOH By M4G Bureau - March 19, 2020

This integration will enable advertisers to access select premium airport digital media through Lemma programmatic DOOH platform

Live Vegan & Wear Vegan, says PETA India

In Campaigns By M4G Bureau - March 17, 2020

The NGO for animals brings Joaquin Phoenix straight to OOH medium following to his OSCAR acceptance speech

Havas Media bags integrated media duties of ACC Cement

In OOH News By M4G Bureau - March 13, 2020

The agency will develop a robust strategy for our brand and add impetus to all our marketing initiatives