Results For "ACC"
399 News Found
Australia’s OOH industry records 24% net revenue growth in 2021
In OOH News By Rajiv Raghunath - February 03, 2022
DOOH accounts for 58.8% of total net media revenue
OMA upgrades MOVE with Neuro Impact Factor application
In OOH News By Rajiv Raghunath - January 31, 2022
MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising
Global ad spends to grow at 9.2% in 2022: dentsu forecasts
In Research By M4G Bureau - January 27, 2022
India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn
The story behind Times Square NYE Countdown
In Digital OOH By Rajiv Raghunath - December 23, 2021
Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.
Laqshya Media executes global exhibition project in Houston
In Campaigns By M4G Bureau - December 16, 2021
The account was won following a multi-agency pitch and involved executing an approximate 4000 sq. ft. pavilion for the Government of India at the 23rd World Petroleum Congress which was held in Houston, Texas, USA from 5th to 9th December.
Sapphire Media Services gets INS Accreditation
In OOH News By M4G Bureau - December 14, 2021
The Accreditation from Indian Newspaper Society (INS) now enables the leading OOH company to offer comprehensive media services to clients.
Capital Group is Event Partner for in-person India Talks OOH conference in Mumbai on Jan 18
In OOH Solutions By M4G Bureau - December 13, 2021
According to Santosh Smith, Director, Capital Group, the India Talks conference is a much needed opportunity for the OOH industry to explore ways of getting back on the growth track.
Armour Digital OOH takes up Associate Sponsorship of India Talks Conference at Sahara Star Mumbai on Jan 18, 2022
In OOH News By M4G Bureau - December 07, 2021
Anil Hirani, Managing Director of Armour Digital OOH, feels the conference comes at the right time for the OOH industry and its stake holders to leverage new opportunities and accelerate the growth momentum.
RoshanSpace Brandcom’s towering ‘Bandra Focal’ smart billboard attracting top brands
In OOH News By Rajiv Raghunath - November 22, 2021
The company states that the iconic media asset was developed with the vision to “accentuate the aspirational value of some of our most beloved brands and give their marquee campaigns a premium touch.”
AdQuick releases free, interactive OOH advertising toolkit
In Digital OOH By Rajiv Raghunath - November 18, 2021
“By providing marketers with the data they need within a convenient, interactive toolkit, AdQuick hopes to make OOH more accessible,” states Matthew O'Connor, CEO, AdQuick