Adex to grow by 20% in 2022 to reach Rs 90,000 cr: Pitch Madison Ad Report 2022

In OOH News By M4G Bureau - February 17, 2022

OOH Adex has registered a high growth of 69%, taking the industry to Rs 2,178 crore, but still way below 2019 level.

Raydiant raises $30mn Series B to reimagine In-Store experiences for brick and mortars

In OOH News By Rajiv Raghunath - February 17, 2022

Funds will be used to innovate Raydiant's AI-powered experience management platform that empowers brick-and-mortar organizations to deliver engaging, personalized, and measurable on-screen experiences to both in-store customers and their back-of-house employees.

Meenakshi Menon to speak at in-person India Talks OOH conference in Mumbai on March 8

In OOH News By - February 17, 2022

Meenakshi Menon will be addressing the conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.

Kempegowda International Airport, Bengaluru receives ACI’s ‘Voice of the Customer’ recognition for 2nd consecutive year

In OOH News By M4G Bureau - February 16, 2022

Wins global recognition for its relentless efforts in understanding the needs of passengers

Ocean Outdoor revenue rises 44.4% in 2021

In OOH News By M4G Bureau - February 16, 2022

Ocean CEO Tim Bleakley says: “The medium went from strength to strength during 2021 as Covid restrictions were lifted and vaccination programmes rolled out.”

Future-proofing DOOH with streaming content

In Viewpoints By - February 15, 2022

Gulab Patil, CEO of Lemma, one of the largest global Programmatic DOOH platforms, shares his insights on the transformative impact of streaming content on DOOH media, and how this medium is assuming an instrumental role in omni-channel communication, preferred by a growing band of leading advertising brands globally.

Online marketplace Wabi2B criss-crosses Mumbai streets

In Campaigns By M4G Bureau - February 14, 2022

The campaign, executed by MyHoardings, has used multiple formats like billboards, bus queue shelters (bqs), bus exterior panels, cab top media, etc.

‘Programmatic OOH is not here to replace traditional OOH, but to complement it’

In Viewpoints By Rajiv Raghunath - February 14, 2022

Dorota Karc, Head of Programmatic, WallDecaux provides a detailed outlook on programmatic OOH in an interview with Rajiv Raghunath. With over 10 years of experience in global online marketing, Dorota gained special expertise in programmatic, data and cross-channel technologies while working in different positions for digital marketing agency spacedealer, data provider Eyeota, Zalando and UEFA.

ITC Media Head Jaikishin Chhaproo to speak at India Talks OOH Conference in Mumbai on March 8

In OOH News By M4G Bureau - February 10, 2022

Jaikishin will be sharing his perspectives on the theme of ‘How OOH can be a greater impact media for brands.’

Iconic Goafest returns in May 2022 with its 15th edition

In OOH News By M4G Bureau - February 09, 2022

The fest has been rescheduled to be held during 5th- 7th, May, 2022.