Full-stack crypto trading and lending platform Vauld partners with Alfa Romeo F1 Team ORLEN

In OOH News By Rajiv Raghunath - March 11, 2022

Vauld branding will be displayed in a prominent position on the front wing of the team’s C42 cars, driven by Valtteri Bottas and Zhou Guanyu, as well as on other team assets.

TOMI World partners Universidad Europea for ‘Smartly Included!’ contest

In Digital OOH By M4G Bureau - March 11, 2022

The competition, developed by Universidad Europea, aims to promote greater accessibility and inclusion in society.

“The media business is like a sail boat”

In OOH News By M4G Bureau - March 09, 2022

Meenakshi Menon, founder of Spatial Access (part of Deloitte), drew some interesting parallels between sailing and running a media business and the life lesson therein while addressing the India Talks OOH conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.

‘Programmatic has really stepped up in OOH’

In Viewpoints By Rajiv Raghunath - March 08, 2022

Barry Frey, President & CEO, DPAA, a leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, shares his insights on the factors that are catalysing OOH growth in a rapidly evolving media environment.

India Talks OOH Conference in Mumbai tomorrow

In OOH News By M4G Bureau - March 07, 2022

Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more

Outdoor Advertising Convention (OAC) 2022 & OOH Expo to held at Westin Mumbai Powai Lake on July 29-30; OAA 2022 Contest to open soon

In OOH News By M4G Bureau - March 07, 2022

The 16th Outdoor Advertising Convention (OAC) will direct laser focus on business opportunities that stem from growing public and private investments in transit infrastructure, thrust on improvement of public amenities in the urban conglomerates, a likely impetus for smart city development projects, rise of a new generation of ad-tech companies with ambitions of powering OOH/DOOH assets and networks, and recognition of the need to enhance the creative quotient of OOH advertising.

Fastrack keeps time with OOH

In Campaigns By M4G Bureau - March 04, 2022

The brand has time to time unveiled highly creative and attractive OOH campaigns.

Lemma appoints InMobi’s Swapnil Sambhus as Country Head, Indonesia

In Digital OOH By M4G Bureau - March 03, 2022

Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.

Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, to address India Talks OOH Conference on Mar 8

In OOH News By M4G Bureau - March 03, 2022

Jignesh will be speaking at the upcoming in-person India Talks OOH Conference on ‘How OOH can be a greater impact media for brands’. The conference will be held at Sahara Star Hotel, Mumbai.

New experiential platform sets sailing

In OOH News By M4G Bureau - March 03, 2022

Zen Digital Media sets afloat its unique mobile Broadcoasters and engagement platform ‘Beach and You’ along the coast of Juhu Beach in Mumbai.