Sapphire Media Services take up Title Sponsorship of Outdoor Advertising Convention (OAC) 2022

In OOH News By M4G Bureau - April 05, 2022

The 16th Outdoor Advertising Convention (OAC) will be held on August 17-18 at The Westin Mumbai Powai Lake (earlier Renaissance Mumbai Convention Centre)

Kinetic Global CEO Kaplan joins speaker line-up for WOO Toronto 2022

In OOH News By Rajiv Raghunath - April 05, 2022

WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022”.

TATA Tea Premium hosts all-women Shobhayatra in Pune, Aurangabad

In OOH News By M4G Bureau - April 05, 2022

The grand event brought together 300 plus ‘Sarvaguni’ women across these 2 cities, dressed in authentic Maharashtrian Nauvari Sarees and accessories, riding their bikes with a pillion rider.

16th Outdoor Advertising Convention (OAC) & OOH Expo rescheduled, will be held at Westin Mumbai Powai Lake on Aug 17-18, 2022; OAA 2022 Contest to open shortly

In OOH News By M4G Bureau - April 04, 2022

OAC 2022 will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium , and drive the technological transformation of OOH formats.

‘When you look up at a hoarding, you actually look up to the brand’

In Viewpoints By N Jayalakshmi - April 04, 2022

Large format outdoor advertising is one of the most celebrated uses of advertising space to create stature and impact for a brand, says Shubhranshu Singh, Vice President – Marketing, Domestic and IB, Tata Motors, CVBU, in an exclusive conversation with Outdoor Asia/Media4Growth on the role of OOH as a marketing medium.

Vistara takes off on a new note with #TheSoundtrackOfTravel campaign

In Campaigns By M4G Bureau - April 01, 2022

Aimed at rekindling the joy of travelling, #TheSoundtrackOfTravel is a 360-degree holistic, multiple-touchpoint campaign, which is a mash up of many familiar sounds that travellers get to hear at the airport.

Bengaluru airport gearing up for growing international air passenger traffic

In OOH News By Rajiv Raghunath - April 01, 2022

BIAL resumes 25 international departing flights in a day; Expects to add new routes and airlines in a phased approach

MINISO’s ‘Mini’ bus tour engages 100,000 customers across 9 countries in 4 continents

In Campaigns By M4G Bureau - March 31, 2022

The global lifestyle retailer celebrated the end of its MINI bus world tour and #love2gether campaign by lighting up Ain Dubai, the world's largest and tallest observation wheel, on March 22.

Cadbury Dairy Milk partners Mumbai Cricket Association in shining the light on the unsung heroes of cricket - ground staff

In Campaigns By M4G Bureau - March 31, 2022

The campaign created by Ogilvy has the brand highlighting the efforts to treat the ground staff at par with the cricketers, making them the real stars of the tournament with best-in-class travel, accommodation, customised jerseys designed by renowned Fashion Designer Masaba Gupta, throughout the season.

Times OOH acquires exclusive rights for 126 digital billboards in Ahmedabad

In OOH News By N Jayalakshmi - March 31, 2022

The digital billboards are spread across key touchpoints in Ahmedabad, such as arterial roads, tourist hotspots and recreational and leisure areas.