Adomni Global President & CEO Mike Cooper to address Outdoor Advertising Convention 2022 on pDOOH & India markets

In OOH News By M4G Bureau - May 10, 2022

Mike Cooper will be sharing his perspectives on the success factors for pDOOH in India markets, in relation to expansion of pDOOH networks in other geographical markets

Broadsign announces support for System-on-Chip Smart Screens & Solutions

In Digital OOH By M4G Bureau - May 09, 2022

OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens

Hong Kong’s MTR launches full-scale pDOOH advertising on Metro network

In Digital OOH By M4G Bureau - May 06, 2022

The pDOOH offering covers 418 digital panels across 51 MTR Metro stations

PVR Cinemas collaborates with XPERIA Group to introduce industry-first experiential in-cinema advertising in India

In OOH News By M4G Bureau - May 06, 2022

The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.

Dettol’s Swachh Bharat initiative sets sailing with Nukkad Nataks

In Campaigns By M4G Bureau - May 04, 2022

Dettol Banega Swasth India has launched Swachh Bharat Swasth Bharat Yatra to raise awareness on health, hygiene, and sanitation through a series of 90 Nukkad Nataks performed on boats across the ghats of Varanasi.

Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for OOH in the digital economy

In OOH News By Rajiv Raghunath - May 04, 2022

Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour

'The real challenge in the industry is its fragmented nature'

In Viewpoints By N Jayalakshmi - May 03, 2022

Material suppliers play a crucial role in the whole signage eco-system. Nishant Gattani, Director - Jyoti Suppliers, who has over 20 years of experience in the industry, shares his take on the opportunities and challenges in the signage eco-system.

OOH part of mouth cancer awareness drive

In Campaigns By M4G Bureau - May 03, 2022

The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness Month activities.

JCDecaux launches ‘Join the Changemakers’ brand & talent attraction campaign

In Campaigns By Rajiv Raghunath - May 03, 2022

The OOH company showcases diverse career opportunities for the change-makers, shape-shifters, risk-takers and rule-breakers in Australia.

HC bench rules HDMC ad tax not in conflict with GST

In OOH News By Rajiv Raghunath - May 02, 2022

Court maintains the two taxes are levied for two different types of transactions