Results For "AC"
3944 News Found
DPAA announces DOOH Excellence (DOOH-E) Awards
In Digital OOH By M4G Bureau - June 09, 2022
DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem
‘Signage business can scale up considerably in India’
In Viewpoints By N Jayalakshmi - June 07, 2022
Venkatesh R G, Managing Director, Diamond Signages, one of the oldest and leading players in the signage space, talks about the opportunities, challenges and recipe for success in signage business.
Srishti Communications unveils action thriller Vikram on DOOH across cities
In Campaigns By Rajiv Raghunath - June 07, 2022
The blockbuster movie, produced by Raaj Kamal Films International with iconic actor Kamal Haasan playing the lead role, made a spectacular presence on DOOH media
One Club’s Portfolio Night 2022 draws participation of 55 promising creative minds
In OOH News By M4G Bureau - June 03, 2022
The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWA\India at the Mudra House in Mumbai.
Clear Channel Outdoor's rebooted bus shelters allow brands to drive consumer action, social media engagement
In OOH News By Rajiv Raghunath - June 03, 2022
Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms.
Adani Airports engages Lemma as tech partner to power pDOOH
In Digital OOH By M4G Bureau - June 02, 2022
The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner.
Ocean Outdoor celebrates the UK’s Beacon of Light and Hope
In Digital OOH By Rajiv Raghunath - June 01, 2022
DOOH screens across the UK will form a chain of virtual beacons at 9.45pm on June 2 as part of the celebrations for the Platinum Jubilee of HM The Queen
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
Sadhna acquires rights for branding Kolkata Metro Rail a/c coaches
In OOH News By N Jayalakshmi - May 31, 2022
The company has won a 3-year contract for exterior and interior ad displays on eight coaches
Hivestack, Yahoo in strategic global pDOOH partnership
In Digital OOH By M4G Bureau - May 26, 2022
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP