Results For "AC"
3944 News Found
96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study
In Research By M4G Bureau - September 15, 2022
78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%
‘Recognise the power of patterns’
In Gallery By - September 13, 2022
Arvind Sahay, Professor of Marketing and International Business, IIM Ahmedabad spoke about the application of neuro-science in advertising, in his presentation at OAC 2022.
Delfrez comes up with a unique activation at Thiruvananthapuram during Onam
In OOH News By Prantika Ghosh - September 13, 2022
The brand teamed up with BMeG to give away surprise gift hampers to passengers.
‘We need to define the three Ps - People, Process & Policy’ in Advertising and marketing
In OOH News By N Jayalakshmi - September 09, 2022
Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it’s important to have the right skill sets in place so that the OOH medium’s inherent strengths and its fundamental power in Advertising can be leveraged in the most effective manner, and it's impact on marketing and Outdoor industry. In Outdoor is advertising marketing tool?
Ogilvy appoints Devika Bulchandani Global CEO
In OOH News By M4G Bureau - September 09, 2022
In this role Devika will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries, spanning its Advertising, Public Relations, Experience, Consulting, and Health units.
Technology: driving element for both cinema and OOH industry
In Gallery By - September 08, 2022
Ajay Mehta Founder & MD, Interactive Television (iTV), and MD, Kinetic India said, “After the pandemic, we are starting from scratch, which gives us a space to correct the mistakes, make it up to date and relevant in the digital age.”
‘It’s imperative to work toward reinventing oneself every year’
In Gallery By - September 07, 2022
Eminent Actor & Director R Madhavan in a Fireside Chat with Rajiv Raghunath at the Outdoor Advertising Convention held in Mumbai
Dettol launches Hygiene Olympiad under its Dettol Banega Swasth India initiative
In OOH News By M4G Bureau - September 07, 2022
24 million children to be reached through Dettol Hygiene Olympiad in 2022
Pernod Ricard, JCDecaux sign an unprecedented data technical alliance
In OOH News By M4G Bureau - September 07, 2022
In a process of continual improvement, the collaborative and agile alliance between Pernod Ricard and JCDecaux will help accelerate the development of new data-related features and technologies and could then be opened up to other non-competitive companies, within the same legal framework and co-construction model.
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
In Digital OOH By Rajiv Raghunath - September 05, 2022
The DOOH film was shown on large format screens in busy retail locations in eight cities including Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam.