United DOOH Stand - Ocean and Branded Cities announce trans-Atlantic DOOH network

In Digital OOH By Rajiv Raghunath - January 27, 2023

The United brings together four premier digital advertising screens in the top three locations across three key global cities in the United Kingdom and the United States of America.

Broadsign retains Out of Home Capital as Global Strategic Advisor

In OOH News By M4G Bureau - January 27, 2023

OOH Capital will conduct research to provide insights associated with both programmatic and non-programmatic transactions in key markets across the globe.

StackAdapt bolsters pDOOH offering with Broadsign collaboration

In Digital OOH By M4G Bureau - January 25, 2023

The multi-channel digital advertising platform integrates with Broadsign OOH SSP, broadening media buyer access to premium global programmatic OOH advertising inventory.

Non-metro OOH markets have the potential to attract higher ad spends

In OOH News By M4G Bureau - January 25, 2023

However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.

Shell to acquire Volta in all-cash transaction valuing Volta at about $169mn

In OOH News By M4G Bureau - January 24, 2023

Vince Cubbage, Interim CEO, Volta, says, “Both Volta and Shell have a demonstrated ability to meet the changing needs of customers, and this acquisition will bring that experience together to provide the options that are needed as more drivers choose electric."

Showcasing Kashi Balloon and Boat Festival

In Campaigns By M4G Bureau - January 24, 2023

Sharing his comments on the spectacular event promotion, Kaushal Raj Sharma, Commissioner Varanasi, said that “ancient traditions of our country need to be packaged into authentic and curated experiences for the modern travellers”

‘OOH ideal for building public awareness of Govt schemes & programmes’

In OOH News By M4G Bureau - January 23, 2023

Siddalingappa B. Pujari, Managing Director, Karnataka State Marketing Communication & Advertising Ltd shares his perspectives on ‘How OOH can be pivotal to Govt communications outreach’.

‘NINFRIS, e-auctions augment ease of investment in railway media’

In OOH News By M4G Bureau - January 23, 2023

Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway spoke about the factors augmenting investments in railway media.

nsign.tv to showcase interactivity & engagement of digital signage at ISE 2023

In OOH Solutions By Rajiv Raghunath - January 20, 2023

The Spanish digital signage company will conduct demos of its platform

Bandhan Bank back on OOH

In Campaigns By M4G Bureau - January 19, 2023

The campaign features its brand ambassador Saurav Ganguly