boAt #WatchHerPlay shakes off stereotypical characterisation of women in sports ‘on’ and ‘off’ field

In Campaigns By M4G Bureau - March 09, 2023

The brand celebrates the contribution of women in sports and encourages supporters & fans to celebrate ‘her’ in every “field” as she inks iconic moments in sports history.

Hyundai Motor India to leverage ITC’s agro & rural networks for stronger brand presence

In OOH News By M4G Bureau - March 08, 2023

HMIL, by engaging farmer communities, aims to promote its products through various means such as car display, canopy, leaflet, AV display & test drive activities.

SD Corp OOH innovation shines the light on Sarova project

In Campaigns By M4G Bureau - March 06, 2023

Focus on the Experience City

ANA Global CMO Growth Council launches first community in Asia-Pacific at Spikes 2023

In OOH News By M4G Bureau - March 03, 2023

Nick Primola, head of the Growth Council, says, “We're excited to be leading the conversation on sustainable innovation and creative effectiveness on a global stage.”

The ‘Goodness of Yogurt’ a delicious spread on OOH

In Campaigns By M4G Bureau - March 03, 2023

Actor Varun Dhawan exudes the brand’s energetic attributes in the creative

Hivestack in partnership with Winkel Media

In Digital OOH By M4G Bureau - March 02, 2023

This partnership will integrate Winkel Media’s DOOH inventory into the Hivestack SSP offering advertisers from around the world the opportunity to activate campaigns via both open exchange and PMP.

Laqshya Media Group’s Inventech creates first-of-its-kind AI algorithm gesture tech for Absolut Glassware

In Digital OOH By M4G Bureau - March 01, 2023

Florian Sallaberry, Group Head- International Brands at Pernod Ricard India, says, “We are thrilled to partner with Laqshya Media Group on this Absolut Glassware Launch Activation, which showcases our shared commitment to promoting inclusion and diversity.”

Outdoor Advertising Convention (OAC) 2023 to be held at state-of-the-art Manekshaw Centre, Delhi on July 28-29

In OOH News By M4G Bureau - February 27, 2023

Doubling OOH business will be the overarching theme of the 2-day OOH flagship event

Yoga on the beach, powered by Zen Digital Media

In Digital OOH By M4G Bureau - February 27, 2023

The DOOH firm launched the ‘Beach And You’ initiative for yoga enthusiasts

Mercedes-Benz India showcases Maybach on Bandra Focal

In OOH News By M4G Bureau - February 24, 2023

The one-of-its-kind billboard provides a towering brand presence for the Maybach on Mumbai’s Western Express Highway