Khadim India unveils ‘Cholche Khadim Cholbe Khadim’ campaign in Kolkata

In Campaigns By M4G Bureau - May 11, 2023

Showcases the brand’s legacy of six decades in the footwear segment

Billboards highly effective venue in pDOOH advertising: Vistar Media study

In Research By M4G Bureau - May 11, 2023

Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.

OOH veteran Pratap Bose passes into the ages

In OOH News By M4G Bureau - May 10, 2023

Pratap last served as Founder & Chairman of The Social Street until May 2020

PPDS to showcase latest suite of Philips professional displays at InfoComm Asia 2023

In OOH Solutions By M4G Bureau - May 09, 2023

Part of an ongoing expansion and investment into the Asian market, PPDS will exhibit its latest suite of Philips dvLED, interactive displays and digital signage solutions – including the ground-breaking Philips Tableaux Advanced Colour ePaper display

Zest Outdoor achieves Guinness World Record for highest number of solar panels on a billboard

In OOH News By M4G Bureau - May 08, 2023

With 84 solar panels, Zest Outdoor will deliver over 3 lakh units over next five years of solar energy to the Railways.

ideacafe.agency appoints Y Srinivas Raju as Chief Strategy Officer

In OOH News By M4G Bureau - May 08, 2023

Srinivas Raju was earlier with Posterscope India as Head of Data & Insights

Archana Aggarwal, VP Media, Airtel joins OAA 2023 Jury

In OOH News By M4G Bureau - May 05, 2023

With over 25 years of experience, Archana is an experienced media strategist, integrated communications expert and a digital specialist.

Leading OOH firm CASHurDRIVE takes up Associate Sponsorship of OAC 2023 to be held in Delhi on July 28-29

In OOH News By M4G Bureau - May 04, 2023

The convention will feature focused sessions on doubling OOH revenues, DOOH expansion, pDOOH application, rise of retail DOOH, smart city project opportunities, among others

Basant Rathore, SVP, Brand and Business Development, Jagran Prakashan joins OAA 2023 Jury

In OOH News By M4G Bureau - May 03, 2023

Basant has over 25 years of experience across the media landscape spanning various business roles from media planning and buying to content creation.

I&B Ministry cracks down on outdoor advertising of online betting platforms

In OOH News By M4G Bureau - May 03, 2023

Advisory issued to states, UTs