British athletes unite as the faces of powerful diversity & inclusion campaign

In Digital OOH By M4G Bureau - June 06, 2023

‘This is What a Level Playing Field Looks Like’ is a call for fairer representation

Wavemaker India retains media mandate for Pernod Ricard India

In OOH News By M4G Bureau - June 06, 2023

The partnership dates back to 2002

GREY group India appoints Ankit Mathur as Group Creative Director

In OOH News By M4G Bureau - June 05, 2023

He will be based in Mumbai and report to Sandipan Bhattacharyya, Managing Director and Chief Creative Officer – South Asia.

Amit Sinha, GM – Marketing, PNB MetLife joins OAA 2023 Jury

In OOH News By M4G Bureau - June 02, 2023

A marketing professional with over two decades of experience in sales, research, strategy, digital marketing, customer experience, product marketing & branding across multiple industries.

Flow City, Broadsign partner to broaden access to global DOOH advertising

In Digital OOH By Rajiv Raghunath - June 01, 2023

Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.

COMMB President Amanda Dorenberg to deliver Keynote in person at OAC 2023 in Delhi on July 28

In OOH News By M4G Bureau - June 01, 2023

Amanda, a technology & marketing executive with a passion for disrupting traditional industries with new & emerging technologies, will be speaking on the theme of ‘Globalising OOH: For a larger share of the ad pie’.

Minute Maid’s latest campaign stands tall in Gorakhpur

In Campaigns By M4G Bureau - May 31, 2023

The Coca Cola owned beverage company’s latest ad for its honey-infused fruit juice is attracting eyeballs with its ingenious billboard

Here's why you should attend the Outdoor Advertising Convention

In Gallery By - May 31, 2023

The annual Outdoor Advertising Convention (OAC) 2023 is the quintessential knowledge and networking platform for Indian OOH industry. India's top specialist agency heads share their perspectives on what OAC means to the industry, and hence WHY attend this convention?

Mumbai OOH: The New Maximum

In OOH News By Aayush Mohanan - May 31, 2023

The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.

JCDecaux acquires Clear Channel businesses in Italy & Spain

In OOH News By M4G Bureau - May 31, 2023

Jean-Charles Decaux, Co-CEO of JCDecaux, says the two independent acquisitions are part of JCDecaux’s selective external growth strategy.