‘DOOH has grown in scale & quality’

In Digital OOH By M4G Bureau - July 06, 2023

Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s growing significance

Tata Motors’ Altroz iCNG shows off boot space at Mumbai Airport’s T1 terminal

In Campaigns By M4G Bureau - July 05, 2023

The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World

PwC India M&E vertical head Rajib Basu to speak at OAC 2023 in Delhi

In OOH News By M4G Bureau - July 05, 2023

Rajib Basu will be sharing his perspectives on 'What’s attention economy got to do with media: Direction finders for OOH’

Ocean Outdoor introduces long form with Headliner network

In Digital OOH By M4G Bureau - July 04, 2023

Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.

Flux Outdoor CEO Liam Rushforth to speak on the creative potential of DOOH at OAC 2023 in Delhi

In OOH News By M4G Bureau - July 04, 2023

Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers

'I would love to see outdoor being seen as a reach medium'

In Digital OOH By M4G Bureau - July 04, 2023

Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP

Dr Amit Kumar Jain, Director (Ops & Services), Delhi Metro to address OAC 2023

In OOH News By M4G Bureau - July 03, 2023

Dr Jain will be speaking on the theme of ‘How a growing DMRC network is creating greater advertising opportunities’

‘Multiple brands leverage roadside DOOH in innovative ways’

In Digital OOH By M4G Bureau - June 30, 2023

Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.

DLF Malls introduces innovative mirrored messages

In Campaigns By M4G Bureau - June 30, 2023

The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other

Netflix promotes latest season of ‘Black Mirror’ using viewer images

In Campaigns By M4G Bureau - June 29, 2023

The streaming behemoth let users submit their own images to a website which were then used for the campaign.