US’ Screenverse opts for Place Exchange’s PerView solution

In OOH Solutions By M4G Bureau - July 14, 2023

PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location

Laqshya Media Group CEO Atul Shrivastava joins OAC 2023 panel of speakers

In OOH News By M4G Bureau - July 13, 2023

Atul Shrivastava will be sharing his perspectives in a panel discussion on 'How to prevent commoditisation of OOH buying’

Santoor unveils multi-state campaign featuring Varun Dhawan and Mahesh Babu

In Campaigns By M4G Bureau - July 12, 2023

The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states

US’ Basis Technologies in tie-up with Vistar Media for DOOH

In Digital OOH By M4G Bureau - July 12, 2023

Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media

Noise CMO Gaurav Mehta to address OAC 2023 on 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 11, 2023

In a career spanning 2 decades, Gaurav Mehta has been instrumental in driving the success of renowned brands such as Yahoo, OLX, Car Dekho, and Zupee; he now leads Noise’s marketing strategies

Jury rounds for Outdoor Advertising Awards (OAA) 2023 conclude with winners to be announced on 29th July

In OOH News By M4G Bureau - July 10, 2023

The esteemed jury evaluated and shortlisted entries from across 6 categories

US’ Major League Cricket partners with Mera Hoardings to promote inaugural season

In OOH News By M4G Bureau - July 10, 2023

The League promotion will be conducted across the US and India.

‘We need to build merit for DOOH’

In Digital OOH By M4G Bureau - July 07, 2023

Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they have to be interactive and create a ‘wow’ factor

Vistara celebrates ’50 Million Stories’ with DOOH campaign at major airports

In Campaigns By M4G Bureau - July 06, 2023

The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.

Anita Nayyar, COO - Media & Communication, Patanjali Ayurved to address OAC 2023 in Delhi

In OOH News By M4G Bureau - July 06, 2023

Anita Nayyar will be sharing her perspectives on OOH and impact advertising