Results For "AC"
3991 News Found
Jagran Solutions bags 4 metals at WOW Awards
In OOH News By VJ Media Bureau - May 27, 2014
The entries were graded across four criteria: Concept, Activity, Amplification and Results
Non-Metro Airports: Potentially Capable of Attracting More Brands
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH landscape
Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis
In Viewpoints By M4G Bureau - May 26, 2014
Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:
Pakistan Advertisers Society initiates development of OOH audience currency
In OOH News By VJ Media Bureau - May 23, 2014
The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi
2nd lot: Blue Dreamz highest bidder for 2 more hoarding clusters in Kolkata, Sampark & View Finder top bidder for 1 cluster each
In OOH News By Nabamita Chatterjee - May 22, 2014
The Kolkata Municipal Corporation is expected to generate revenues of Rs 29.60 crore from the 8 clusters of roadside hoardings
ABP News leverages OOH reach to drive audience engagement during polls
In Campaigns By VJ Media Bureau - May 19, 2014
Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities
ACC reinforces presence in Patna with OOH innovations
In OOH News By Bhawana Anand - May 15, 2014
Brite Neon Signs (P) Ltd has executed the campaign in high visibility locations in the city
SSR Communication acquires Opulent Mall rights in Ghaziabad
In OOH News By Bhawana Anand - May 15, 2014
The mall has a diverse range of media formats that includes backlit panels, LCD network, a large screen LED board, dropdowns and pillar branding opportunities
Ad Touch appoints Dinesh Panjabi as Head - West & South Zone
In OOH News By Nabamita Chatterjee - May 14, 2014
Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities
DDB Mudra Group surprises moms on Mother's Day
In OOH News By VJ Media Bureau - May 14, 2014
The agency decided to surprise mothers of all their employees across offices through an OOH campaign